Narrow search
Showing 1 - 10 of 307
Cover Image
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan; Toubia, Olivier - In: Journal of marketing 79 (2015) 5, pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
Cover Image
Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin - In: Journal of marketing 79 (2015) 3, pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Cover Image
Introduction : is customer satisfaction (ir)relevant as a metric
Kumar, V. - In: Journal of marketing 80 (2016) 5, pp. 108-109
Persistent link: https://www.econbiz.de/10011591208
Cover Image
Clustering, knowledge sharing, and intrabrand competition : a multiyear analysis of an evolving franchise system
Butt, Moeen Naseer; Antia, Kersi D.; Murtha, Brian R.; … - In: Journal of marketing 82 (2018) 1, pp. 74-92
Persistent link: https://www.econbiz.de/10011804097
Cover Image
Does knowledge base compatibility help or hurt knowledge sharing between suppliers in coopetition? : the role of customer participation
Ho, Hillbun; Ganesan, Shankar - In: Journal of marketing 77 (2013) 6, pp. 91-107
Persistent link: https://www.econbiz.de/10010203356
Cover Image
Speed up, size down: how animated movement speed in product videos influences size assessment and product evaluation
Jia, He; Kim, B. Kyu; Ge, Lin - In: Journal of marketing 84 (2020) 5, pp. 100-116
Persistent link: https://www.econbiz.de/10012271500
Cover Image
Do nudges reduce disparities? : choice architecture compensates for low consumer knowledge
Mrkva, Kellen; Posner, Nathaniel A.; Reeck, Crystal; … - In: Journal of marketing 85 (2021) 4, pp. 67-84
Persistent link: https://www.econbiz.de/10012593251
Cover Image
Predictors of the gap between program and commercial audiences : an investigation using live tuning data
Schweidel, David A.; Kent, Robert J. - In: Journal of marketing 74 (2010) 3, pp. 18-33
Persistent link: https://www.econbiz.de/10008822114
Cover Image
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de - In: Journal of marketing 74 (2010) 6, pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Cover Image
The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung; Taylor, Steven A. - In: Journal of marketing 80 (2016) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10011507442