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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
54
Relationship marketing
54
Internet marketing
52
Online-Marketing
52
Brand management
48
Markenführung
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Markenimage
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Grewal, Dhruv
8
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
Janakiraman, Ramkumar
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fang, Eric
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Houston, Mark B.
4
Kannan, P. K.
4
Katona, Zsolt
4
Lamberton, Cait
4
Melnyk, Valentyna
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Wilbur, Kenneth C.
4
Barone, Michael J.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Ferraro, Rosellina
3
Gordon, Brett R.
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janiszewski, Chris A.
3
Jerath, Kinshuk
3
Johnson, Eric J.
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
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Journal of marketing
Journal of business research : JBR
2,150
Journal of retailing and consumer services
1,986
International journal of hospitality management
868
Tourism management : research, policies, practice
857
International journal of consumer studies
770
Psychology & marketing
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
SpringerLink / Bücher
542
NBER working paper series
540
Journal of travel and tourism marketing
493
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
492
Tourism management perspectives : TMP
472
Working paper / National Bureau of Economic Research, Inc.
445
Asia Pacific journal of marketing and logistics
413
Tourism economics : the business and finance of tourism and recreation
406
The journal of product & brand management
404
International journal of contemporary hospitality management
400
NBER Working Paper
396
Management science : journal of the Institute for Operations Research and the Management Sciences
388
European Journal of Marketing
385
Journal of Consumer Marketing
373
European journal of marketing : EJM
368
The journal of brand management : an international journal
366
Journal of marketing research : JMR
365
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of marketing communications
342
Journal of marketing management : MM
336
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
336
Cogent business & management
332
Journal of international consumer marketing
328
Technological forecasting & social change : an international journal
322
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
Journal of retailing
319
Marketing letters : a journal of research in marketing
312
Journal of hospitality marketing & management
311
Journal of the Academy of Marketing Science
305
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
304
Journal of fashion marketing and management
298
Journal of consumer behaviour : an international research review
297
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ECONIS (ZBW)
315
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1
The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Liu, Yuping
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 19-35
Persistent link: https://www.econbiz.de/10003564821
Saved in:
2
The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
Saved in:
3
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
Saved in:
4
Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level
He, Jia
;
Yang, Sha
;
Lu, Xianghua
;
Park, C. Whan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 70-85
Persistent link: https://www.econbiz.de/10011880539
Saved in:
5
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
6
Impact of online consumer reviews on sales : the moderating role of product and consumer characteristics
Zhu, Feng
;
Zhang, Xiaoquan Michael
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 133-148
Persistent link: https://www.econbiz.de/10003995133
Saved in:
7
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
8
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
9
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
10
Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior
Mallapragada, Girish
;
Chandukala, Sandeep R.
;
Liu, Qing
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011458668
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