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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
51
Relationship marketing
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Brand management
46
Markenführung
46
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45
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Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Luo, Xueming
3
Nunes, Joseph C.
3
Puntoni, Stefano
3
Puzakova, Marina
3
Reinartz, Werner J.
3
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Journal of marketing
Journal of business research : JBR
1,996
Journal of retailing and consumer services
1,933
International journal of consumer studies
765
International journal of hospitality management
725
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
440
The journal of product & brand management
399
Asia Pacific journal of marketing and logistics
396
NBER Working Paper
385
European Journal of Marketing
374
Journal of Consumer Marketing
365
The journal of brand management : an international journal
360
Journal of travel and tourism marketing
352
SpringerLink / Bücher
351
European journal of marketing : EJM
350
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Tourism management : research, policies, practice
328
Journal of international consumer marketing
324
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
298
Journal of marketing communications
297
International journal of retail & distribution management
293
Journal of fashion marketing and management
293
Marketing letters : a journal of research in marketing
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
289
Journal of consumer behaviour : an international research review
286
Journal of the Academy of Marketing Science
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
International journal of contemporary hospitality management
264
Technological forecasting & social change : an international journal
263
International Journal of Retail & Distribution Management
261
Journal of business ethics : JOBE
261
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ECONIS (ZBW)
290
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1
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290
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1
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Saved in:
2
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
3
Consumer disidentification and its effects on domestic product purchases : an empirical investigation in the Netherlands
Josiassen, Alexander
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 124-140
Persistent link: https://www.econbiz.de/10008935840
Saved in:
4
Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
;
Bijmolt, …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
Saved in:
5
Consumer-based brand equity and firm risk
Rego, Lopo L.
;
Billett, Matthew T.
;
Morgan, Neil A.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003901097
Saved in:
6
Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh
;
Rao, Raghunath Singh
;
Monga, Ashwani
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10003940511
Saved in:
7
Ending a price promotion : retracting it in one step or phasing it out gradually
Tsiros, Michael
;
Hardesty, David M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10003940528
Saved in:
8
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Saved in:
9
The malleable brand : the role of implicit theories in evaluating brand extensions
Yorkston, Eric A.
;
Nunes, Joseph C.
;
Matta, Shashi
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10003940586
Saved in:
10
Customer reactions to service separation
Keh, Hean Tat
;
Pang, Jun
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 55-70
Persistent link: https://www.econbiz.de/10003995122
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