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Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
56
Konsumentenverhalten
56
Customer satisfaction
22
Kundenzufriedenheit
22
Lieferantenmanagement
22
Supplier relationship management
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Dienstleistungsqualität
16
Service quality
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Social Web
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Social web
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Brand management
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Markenführung
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Customer value
14
Kundenwert
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Salespeople
11
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Marketing management
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Marketingmanagement
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Soziale Beziehungen
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USA
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E-commerce
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Electronic Commerce
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Internet marketing
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Online-Marketing
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Viral marketing
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Virales Marketing
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relationship marketing
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Customer integration
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Customer service
8
Kundenintegration
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Kundenservice
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customer satisfaction
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7
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7
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Article
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English
132
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Kumar, V.
9
Palmatier, Robert W.
9
Homburg, Christian
7
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Houston, Mark B.
4
Verhoef, Peter C.
4
Fornell, Claes
3
Haws, Kelly L.
3
Janakiraman, Ramkumar
3
Lilien, Gary L.
3
Neslin, Scott A.
3
Rishika, Rishika
3
Ruyter, Ko de
3
Ahearne, Michael
2
Alavi, Sascha
2
Bijmolt, Tammo H. A.
2
Bleier, Alexander
2
Bornemann, Torsten
2
Dant, Rajiv P.
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Fader, Peter
2
Falk, Tomas
2
Ferraro, Rosellina
2
Ganesan, Shankar
2
Grewal, Dhruv
2
Habel, Johannes
2
Hamilton, Ryan
2
Harmeling, Colleen M.
2
Haumann, Till
2
Hoyer, Wayne D.
2
Hult, G. Tomas M.
2
Kumar, Alok
2
Kwak, Hyokjin
2
Lam, Son K.
2
Liu, Yuping
2
Morgeson, Forrest V., III.
2
Mukhopadhyay, Anirban
2
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Journal of marketing
Journal of business research : JBR
757
Journal of retailing and consumer services
619
Industrial marketing management : the international journal for industrial and high-tech firms
454
International journal of hospitality management
308
SpringerLink / Bücher
293
The journal of services marketing
231
The journal of business & industrial marketing
221
Discussion paper series / IZA
210
The service industries journal
201
Journal of strategic marketing
178
Journal of the Academy of Marketing Science
173
International journal of electronic customer relationship management : IJECRM
141
Tourism management : research, policies, practice
136
International journal of contemporary hospitality management
134
NBER working paper series
128
Working paper / National Bureau of Economic Research, Inc.
128
Journal of travel and tourism marketing
126
Journal of service research : JSR
123
Journal of hospitality marketing & management
119
Journal of service management
119
The journal of product & brand management
113
Asia Pacific journal of marketing and logistics
112
Psychology & marketing
112
Cogent business & management
111
NBER Working Paper
110
Journal of retailing
106
Gabler Edition Wissenschaft
105
Journal of economic behavior & organization : JEBO
105
The journal of brand management : an international journal
104
European journal of marketing : EJM
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Marketing intelligence & planning
100
Journal of marketing management : MM
96
Journal of business ethics : JOBE
95
Services marketing quarterly
95
IZA Discussion Paper
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
Management science : journal of the Institute for Operations Research and the Management Sciences
91
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
90
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ECONIS (ZBW)
132
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1
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
2
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
Saved in:
3
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
4
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
5
Dynamic relationship marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
Saved in:
6
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
7
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
8
The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase loyalty
Umashankar, Nita
;
Ward, Morgan K.
;
Dahl, Darren W.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 79-98
Persistent link: https://www.econbiz.de/10011776897
Saved in:
9
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
10
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
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