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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
67
Relationship marketing
67
Customer satisfaction
51
Kundenzufriedenheit
51
Brand management
48
Markenführung
48
Brand image
45
Markenimage
45
Internet marketing
30
Online-Marketing
30
Social Web
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Marketingmanagement
27
Dienstleistungsqualität
26
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23
Virales Marketing
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Einzelhandel
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Online retailing
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Online-Handel
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21
Werbewirkung
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Advertising
17
Werbung
17
customer satisfaction
16
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14
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Article
329
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327
Aufsatz in Zeitschrift
327
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English
329
Author
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Kumar, V.
9
Grewal, Dhruv
7
Homburg, Christian
7
Palmatier, Robert W.
7
Wieseke, Jan
6
Haws, Kelly L.
5
Luo, Xueming
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Verhoef, Peter C.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fornell, Claes
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Srinivasan, Raji
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Herrmann, Andreas
3
Hoyer, Wayne D.
3
Hult, G. Tomas M.
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
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Journal of marketing
Journal of business research : JBR
2,135
Journal of retailing and consumer services
2,038
International journal of hospitality management
894
International journal of consumer studies
774
Psychology & marketing
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
NBER working paper series
523
European Journal of Marketing
460
Working paper / National Bureau of Economic Research, Inc.
440
Asia Pacific journal of marketing and logistics
429
Journal of Consumer Marketing
408
Tourism management : research, policies, practice
407
SpringerLink / Bücher
404
Journal of travel and tourism marketing
398
The journal of product & brand management
395
NBER Working Paper
389
European journal of marketing : EJM
375
Journal of marketing research : JMR
370
The journal of brand management : an international journal
364
The journal of services marketing
350
Management science : journal of the Institute for Operations Research and the Management Sciences
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of marketing management : MM
340
Journal of retailing
335
Journal of the Academy of Marketing Science
330
Cogent business & management
327
International journal of contemporary hospitality management
325
Journal of international consumer marketing
325
The service industries journal
321
Marketing letters : a journal of research in marketing
311
Journal of Services Marketing
309
Journal of hospitality marketing & management
307
International journal of retail & distribution management
306
Journal of consumer behaviour : an international research review
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
The international review of retail, distribution and consumer research
303
Journal of fashion marketing and management
300
Journal of marketing communications
299
International Journal of Retail & Distribution Management
297
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ECONIS (ZBW)
329
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329
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1
Footprints in the sands of time : a comparative analysis of the effectiveness of customer satisfaction and customer-company identification over time
Haumann, Till
;
Quaiser, Benjamin
;
Wieseke, Jan
;
Rese, Mario
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 78-102
Persistent link: https://www.econbiz.de/10010463456
Saved in:
2
Turning complaining customers into loyal customers: moderators of the complaint handling-customer loyalty relationship
Morgeson, Forrest V., III.
;
Hult, G. Tomas M.
;
Mithas, Sunil
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012271494
Saved in:
3
How political identity shapes customer satisfaction
Fernandes, Daniel
;
Ordabayeva, Nailya
;
Han, Kyuhong
; …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 116-134
Persistent link: https://www.econbiz.de/10013438834
Saved in:
4
Customer reactions to service separation
Keh, Hean Tat
;
Pang, Jun
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 55-70
Persistent link: https://www.econbiz.de/10003995122
Saved in:
5
How complementarity and substitution alter the customer satisfaction-repurchase link
Voss, Glenn B.
;
Godfrey, Andrea
;
Seiders, Kathleen
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 111-127
Persistent link: https://www.econbiz.de/10008702735
Saved in:
6
Touch versus tech : when technology functions as a barrier or a benefit to service encounters
Giebelhausen, Michael
;
Robinson, Stacey G.
;
Sirianni, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 113-124
Persistent link: https://www.econbiz.de/10010381381
Saved in:
7
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
8
Customer experience journeys : loyalty loops versus involvement spirals
Siebert, Anton
;
Gopaldas, Ahir
;
Lindridge, Andrew
; …
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
Saved in:
9
Negative reviews, positive impact : consumer empathetic responding to unfair word of mouth
Allard, Thomas
;
Dunn, Lea H.
;
White, Katherine
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 86-108
Persistent link: https://www.econbiz.de/10012231631
Saved in:
10
The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase loyalty
Umashankar, Nita
;
Ward, Morgan K.
;
Dahl, Darren W.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 79-98
Persistent link: https://www.econbiz.de/10011776897
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