//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Assignment of New Products Und...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
60
Marketing management
18
Marketingmanagement
18
USA
10
United States
10
Firm performance
5
Unternehmenserfolg
5
Brand management
4
Consumer behaviour
4
Customer satisfaction
4
Führungskräfte
4
Konsumentenverhalten
4
Kundenzufriedenheit
4
Managers
4
Markenführung
4
Market research
4
Marketing theory
4
Marketingtheorie
4
Marktforschung
4
Performance measurement
4
Performance-Messung
4
marketing
4
Advertising
3
Capital income
3
Decision
3
Entscheidung
3
Kapitaleinkommen
3
Shareholder Value
3
Shareholder value
3
Strategic alliance
3
Strategische Allianz
3
Werbung
3
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Brand image
2
Business network
2
Börsenkurs
2
Communication
2
Corporate Social Responsibility
2
more ...
less ...
Online availability
All
Undetermined
16
Type of publication
All
Article
60
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
62
Aufsatz in Zeitschrift
62
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
62
Author
All
Kumar, V.
7
Hanssens, Dominique M.
3
Jaworski, Bernard J.
3
Morgan, Neil A.
3
Rego, Lopo L.
3
Hennig-Thurau, Thorsten
2
Jayachandran, Satish
2
Kannan, P. K.
2
Keller, Kevin Lane
2
Mahajan, Vijay
2
Moorman, Christine
2
Murtha, Brian R.
2
Nath, Pravin
2
Schmitt, Bernd
2
Swaminathan, Vanitha
2
Abela, Andrew V.
1
Ailawadi, Kusum L.
1
Balachander, S.
1
Basuroy, Suman
1
Batra, Rajeev
1
Ben Sliman, Malek
1
Berger, Jonah
1
Bezawada, Ram
1
Billett, Matthew T.
1
Blanchard, Simon J.
1
Botti, Simona
1
Bradlow, Eric T.
1
Brakus, J. Jos̆ko
1
Brown, Alexander L.
1
Butaney, Gul
1
Campbell, Nigel C.
1
Capon, Noel
1
Challagalla, Goutam
1
Chandon, Pierre
1
Chapman, Chris
1
Conduit, Jodie
1
Datta, Hannes
1
Day, George S.
1
Dew, Nicholas
1
Ebbes, Peter
1
more ...
less ...
Institution
All
American Marketing Association / Task Force on the Development of Marketing Thought
1
Published in...
All
Journal of marketing
European Journal of Marketing
463
SpringerLink / Bücher
393
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Journal of business research : JBR
163
Europäische Hochschulschriften / 5
134
Management Science
132
Journal of Agricultural and Applied Economics
130
Springer eBook Collection
126
Industrial marketing management : the international journal for industrial and high-tech firms
111
Journal of Consumer Marketing
110
International Food and Agribusiness Management Review
94
Springer eBook Collection / Business and Economics
88
Agricultural Economics Reports
80
Amber Waves
80
European journal of marketing : EJM
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Journal of marketing education : JME
78
Lehrbuch
76
Journal of marketing management : MM
74
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
Agricultural and Resource Economics Review
70
International Marketing Review
70
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Economics Papers from University Paris Dauphine
68
Gabler Edition Wissenschaft
66
Journal of Agribusiness
65
Management science : journal of the Institute for Operations Research and the Management Sciences
65
EB Series
64
Young Consumers
64
Marketing theory
62
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
Australian Journal of Agricultural Economics
60
Food Security Collaborative Working Papers
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Staff Papers / Department of Agricultural, Food and Resource Economics, Michigan State University
59
more ...
less ...
Source
All
ECONIS (ZBW)
62
Showing
1
-
10
of
62
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What goes around comes around : the impact of
marketing
alliances on firm risk and the moderating role of network density
Thomaz, Felipe
;
Swaminathan, Vanitha
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
Saved in:
2
R2M Index 1.0 : assessing the practical relevance of academic
marketing
articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
3
Marketing
under uncertainty : the logic of an effectual approach
Read, Stuart
;
Dew, Nicholas
;
Sarasvathy, Saras D.
; …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003838419
Saved in:
4
Brand experience : what is it? : how is it measured? ; does it affect loyalty?
Brakus, J. Jos̆ko
;
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 52-68
Persistent link: https://www.econbiz.de/10003838430
Saved in:
5
Does customer demotion jeopardize loyalty?
Wagner, Tillmann
;
Hennig-Thurau, Thorsten
;
Rudolph, Thomas
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 69-85
Persistent link: https://www.econbiz.de/10003838586
Saved in:
6
The impact of counterfeiting on genuine-item consumers' brand relationships
In:
Journal of marketing
73
(
2009
)
3
,
pp. 86-98
Persistent link: https://www.econbiz.de/10003838590
Saved in:
7
Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram
;
Balachander, S.
;
Kannan, P. K.
;
Shankar, …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003838594
Saved in:
8
Understanding the
marketing
department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
Saved in:
9
Does in-store
marketing
work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
10
Does advertising spending influence media coverage of the advertiser?
Rinallo, Diego
;
Basuroy, Suman
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 33-46
Persistent link: https://www.econbiz.de/10003901094
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->