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Garrett, Dennis E. - In: Journal of marketing 51 (1987) 2, pp. 46-57

Persistent link: https://www.econbiz.de/10001052903

Homburg, Christian; Schwemmle, Martin; Kuehnl, Christina - In: Journal of marketing 79 (2015) 3, pp. 41-56

Persistent link: https://www.econbiz.de/10011485860

Eckhardt, Giana M.; Houston, Mark B.; Jiang, Baojun; … - In: Journal of marketing 83 (2019) 5, pp. 5-27

Persistent link: https://www.econbiz.de/10012176084

Szymanski, David M. - In: Journal of marketing 52 (1988) 1, pp. 64-77

Persistent link: https://www.econbiz.de/10001051414

Bawa, Kapil - In: Journal of marketing 51 (1987) 4, pp. 99-110

Persistent link: https://www.econbiz.de/10001052720

Spiggle, Susan - In: Journal of marketing 51 (1987) 2, pp. 97-111

Persistent link: https://www.econbiz.de/10001052898

Evans, Kenneth R. - In: Journal of marketing 51 (1987) 2, pp. 58-73

Persistent link: https://www.econbiz.de/10001052902

Dwyer, F. R. - In: Journal of marketing 51 (1987) 2, pp. 11-27

Persistent link: https://www.econbiz.de/10001052973

Hirschman, Elizabeth Caldwell - In: Journal of marketing 51 (1987) 1, pp. 98-108

Persistent link: https://www.econbiz.de/10001052992

Feick, Lawrence F. - In: Journal of marketing 51 (1987) 1, pp. 83-97

Persistent link: https://www.econbiz.de/10001052996