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Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun - In: Journal of marketing 83 (2019) 5, pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
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Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F. - In: Journal of marketing 79 (2015) 4, pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
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Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina; Kwak, Hyokjin - In: Journal of marketing 81 (2017) 6, pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
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Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.; Bitner, Mary Jo; Brown, Stephen Walter - In: Journal of marketing 77 (2013) 6, pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: Journal of marketing 76 (2012) 4, pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
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They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott; Khamitov, Mansur; Thomson, Matthew; … - In: Journal of marketing 85 (2021) 5, pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
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Real-time brand reputation tracking using social media
Rust, Roland T.; Rand, William; Huang, Ming-Hui; … - In: Journal of marketing 85 (2021) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
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Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian; Stierl, Marcel; Bornemann, Torsten - In: Journal of marketing 77 (2013) 6, pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
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Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu; Chang, Chun-Tuan; Lee, Angela Y. - In: Journal of marketing 85 (2021) 6, pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
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Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.; Kumar, Ankita - In: Journal of marketing 86 (2022) 5, pp. 21-41
Persistent link: https://www.econbiz.de/10013390579