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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
51
Relationship marketing
51
Brand management
46
Markenführung
46
Brand image
45
Markenimage
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296
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Grewal, Dhruv
8
Palmatier, Robert W.
7
Kumar, V.
6
White, Katherine
6
Ailawadi, Kusum L.
5
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Homburg, Christian
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Luo, Xueming
3
Ma, Yu
3
Nunes, Joseph C.
3
Puntoni, Stefano
3
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Journal of marketing
Journal of business research : JBR
2,018
Journal of retailing and consumer services
1,949
Food policy : economics planning and politics of food and agriculture
969
International journal of consumer studies
813
NBER working paper series
763
International journal of hospitality management
750
Working paper / National Bureau of Economic Research, Inc.
693
Psychology & marketing
682
NBER Working Paper
608
Journal of consumer research : JCR ; an interdisciplinary bimonthly
596
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
393
European Journal of Marketing
392
SpringerLink / Bücher
389
Journal of Consumer Marketing
387
American journal of agricultural economics
384
European journal of marketing : EJM
358
The journal of brand management : an international journal
358
Management science : journal of the Institute for Operations Research and the Management Sciences
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of marketing research : JMR
348
Journal of travel and tourism marketing
328
Journal of international consumer marketing
325
Journal of marketing management : MM
322
Tourism management : research, policies, practice
318
Discussion paper series / IZA
315
Journal of retailing
306
Journal of marketing communications
305
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
304
Cogent business & management
303
Journal of consumer behaviour : an international research review
303
Marketing letters : a journal of research in marketing
299
Journal of fashion marketing and management
295
The international review of retail, distribution and consumer research
294
International journal of retail & distribution management
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Young consumers : insight and ideas for responsible marketers
291
The journal of consumer marketing
290
Journal of the Academy of Marketing Science
285
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ECONIS (ZBW)
296
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1
Pretty healthy
food
: how and when aesthetics enhance perceived healthiness
Hagen, Linda
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10012485587
Saved in:
2
Competitive effects of front-of-package
nutrition
labeling adoption on nutritional quality : evidence from facts up front-style labels
Lim, Joon Ho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 3-21
Persistent link: https://www.econbiz.de/10012309675
Saved in:
3
Sizing up the effect of portion size on
consumption
: a meta-analytic review
Zlatevska, Natalina
;
Dubelaar, Chris
;
Holden, Stephen S.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 140-154
Persistent link: https://www.econbiz.de/10010360350
Saved in:
4
That's not so bad, I'll eat more! : backfire effects of calories-per-serving information on snack
consumption
Tangari, Andrea Heintz
;
Bui, M̃y
;
Haws, Kelly L.
;
Liu, …
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012175861
Saved in:
5
Soda versus cereal and sugar versus fat : drivers of healthful
food
intake and the impact of diabetes diagnosis
Ma, Yu
;
Ailawadi, Kusum L.
;
Grewal, Dhruv
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 101-120
Persistent link: https://www.econbiz.de/10009747817
Saved in:
6
When do transparent packages increase (or decrease)
food
consumption
?
Deng, Xiaoyan
;
Srinivasan, Raji
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009782066
Saved in:
7
The effect of marketer-suggested serving size on consumer responses : the unintended consequences of consumer attention to calorie information
Mohr, Gina S.
;
Lichtenstein, Donald R.
;
Janiszewski, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10009729591
Saved in:
8
To buy or not to buy : consumers' demand response patterns for healthy versus unhealty
food
Talukdar, Debabrata
;
Lindsey, Charles
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10009717164
Saved in:
9
When value trumps health in a supersized world
Haws, Kelly L.
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 48-64
Persistent link: https://www.econbiz.de/10009747830
Saved in:
10
Should firms use small financial benefits to express appreciation to consumers? : understanding and avoiding trivialization effects
Liu, Peggy J.
;
Lamberton, Cait
;
Haws, Kelly L.
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 74-90
Persistent link: https://www.econbiz.de/10011485863
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