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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
51
Relationship marketing
51
Brand management
46
Markenführung
46
Brand image
45
Markenimage
45
Internet marketing
30
Online-Marketing
30
Social Web
30
Social web
30
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Markenartikel
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Advertising effects
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Einzelhandel
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Viral marketing
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Virales Marketing
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Werbewirkung
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Online retailing
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Online-Handel
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16
Entscheidung
16
Theorie
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Theory
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New product development
14
Produktentwicklung
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Sales promotion
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Verkaufsförderung
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Customer satisfaction
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Dienstleistungsqualität
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English
300
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Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Luo, Xueming
3
Meyer, Robert J.
3
Nunes, Joseph C.
3
Puntoni, Stefano
3
Puzakova, Marina
3
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Journal of marketing
Journal of business research : JBR
2,075
Journal of retailing and consumer services
1,937
International journal of consumer studies
768
NBER working paper series
766
International journal of hospitality management
732
Management science : journal of the Institute for Operations Research and the Management Sciences
724
European journal of operational research : EJOR
669
Psychology & marketing
666
Working paper / National Bureau of Economic Research, Inc.
640
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
NBER Working Paper
569
SpringerLink / Bücher
552
Journal of business ethics : JOBE
498
Journal of economic behavior & organization : JEBO
491
Economics letters
424
Journal of economic theory
423
Journal of economic psychology : research in economic psychology and behavioral economics
419
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
393
European Journal of Marketing
378
Theory and decision : an international journal for multidisciplinary advances in decision science
376
Journal of Consumer Marketing
368
Technological forecasting & social change : an international journal
363
Journal of marketing research : JMR
359
European journal of marketing : EJM
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
The journal of brand management : an international journal
356
Tourism management : research, policies, practice
330
Discussion paper series / IZA
329
Journal of travel and tourism marketing
328
CESifo working papers
321
Journal of international consumer marketing
321
Cogent business & management
309
Journal of marketing management : MM
309
Marketing letters : a journal of research in marketing
307
Journal of retailing
306
Journal of marketing communications
304
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
298
Journal of fashion marketing and management
295
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ECONIS (ZBW)
300
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300
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1
Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
2
The role of within-trip dynamics in unplanned versus planned purchase behavior
Gilbride, Timothy J.
;
Inman, J. Jeffrey
;
Melville …
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 57-73
Persistent link: https://www.econbiz.de/10011485862
Saved in:
3
Marketing communication strategies and consumer financial
decision
making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
4
Decision
process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisabetta
;
Neslin, Scott A.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
Saved in:
5
The influence of initial possession level on consumers' adoption of a collection goal : a tipping point effect
Gao, Leilei
;
Huang, Yanliu
;
Simonson, Itamar
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 143-156
Persistent link: https://www.econbiz.de/10010463447
Saved in:
6
Pretty healthy food : how and when aesthetics enhance perceived healthiness
Hagen, Linda
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10012485587
Saved in:
7
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
8
Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Reeck, Crystal
;
Posner, Nathaniel A.
;
Mrkva, Kellen
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Saved in:
9
The cool scent of power : effects of ambient scent on consumer preferences and choice behavior
Madzharov, Adriana V.
;
Block, Lauren G.
;
Morrin, Maureen
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10010502719
Saved in:
10
Choice of cause in cause-related marketing
Robinson, Stefanie Rosen
;
Irmak, Caglar
;
Jayachandran, …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
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