//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Role of EWOM, product satisfac...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
124
Relationship marketing
124
Brand management
54
Markenführung
54
Customer satisfaction
51
Kundenzufriedenheit
51
Brand image
46
Markenimage
46
Social Web
43
Social web
43
Viral marketing
41
Virales Marketing
41
Internet marketing
36
Online-Marketing
36
Marketing management
32
Marketingmanagement
32
Dienstleistungsqualität
31
Service quality
31
USA
30
United States
30
Brand
26
Markenartikel
26
Online retailing
25
Online-Handel
25
Lieferantenmanagement
23
Preismanagement
23
Pricing strategy
23
Supplier relationship management
23
Einzelhandel
22
Retail trade
22
Advertising effects
21
Werbewirkung
21
Theorie
19
Theory
19
Advertising
17
Customer value
17
E-commerce
17
Electronic Commerce
17
more ...
less ...
Online availability
All
Undetermined
174
Free
20
Type of publication
All
Article
406
Type of publication (narrower categories)
All
Article in journal
404
Aufsatz in Zeitschrift
404
Case study
2
Fallstudie
2
Language
All
English
406
Author
All
Kumar, V.
13
Palmatier, Robert W.
13
Homburg, Christian
11
Grewal, Dhruv
9
Wieseke, Jan
7
Houston, Mark B.
6
Verhoef, Peter C.
6
Fang, Eric
5
Grewal, Rajdeep
5
Haws, Kelly L.
5
Janakiraman, Ramkumar
5
Luo, Xueming
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fornell, Claes
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Kannan, P. K.
4
Libai, Barak
4
Melnyk, Valentyna
4
Petersen, J. Andrew
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Ruyter, Ko de
4
Srinivasan, Raji
4
Zhang, Jonathan Z.
4
Ahearne, Michael
3
Alavi, Sascha
3
Andrews, Michelle
3
Barone, Michael J.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
more ...
less ...
Published in...
All
Journal of marketing
Journal of business research : JBR
2,490
Journal of retailing and consumer services
2,167
International journal of hospitality management
1,095
International journal of consumer studies
788
Psychology & marketing
738
NBER working paper series
701
SpringerLink / Bücher
649
Working paper / National Bureau of Economic Research, Inc.
627
Journal of consumer research : JCR ; an interdisciplinary bimonthly
596
NBER Working Paper
555
The service industries journal
547
Industrial marketing management : the international journal for industrial and high-tech firms
539
Tourism management : research, policies, practice
529
Asia Pacific journal of marketing and logistics
467
Journal of travel and tourism marketing
465
The journal of services marketing
451
Management science : journal of the Institute for Operations Research and the Management Sciences
434
European journal of marketing : EJM
427
Journal of marketing research : JMR
416
The journal of product & brand management
414
International journal of contemporary hospitality management
410
Journal of marketing management : MM
404
Journal of the Academy of Marketing Science
398
The journal of brand management : an international journal
392
Cogent business & management
387
Journal of retailing
379
Journal of hospitality marketing & management
370
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Marketing letters : a journal of research in marketing
341
Journal of marketing communications
338
Journal of international consumer marketing
337
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
329
Journal of business ethics : JOBE
326
International journal of retail & distribution management
324
Journal of strategic marketing
324
Technological forecasting & social change : an international journal
324
The international review of retail, distribution and consumer research
316
Journal of consumer behaviour : an international research review
315
more ...
less ...
Source
All
ECONIS (ZBW)
406
Showing
1
-
10
of
406
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Turning complaining customers into loyal customers: moderators of the complaint handling-customer loyalty relationship
Morgeson, Forrest V., III.
;
Hult, G. Tomas M.
;
Mithas, Sunil
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012271494
Saved in:
2
The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase loyalty
Umashankar, Nita
;
Ward, Morgan K.
;
Dahl, Darren W.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 79-98
Persistent link: https://www.econbiz.de/10011776897
Saved in:
3
When and why saying "thank you" is better than saying "sorry" in redressing service failures : the role of self-esteem
You, Yanfen
;
Yang, Xiaojing
;
Wang, Lili
;
Deng, Xiaoyan
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012176607
Saved in:
4
Customer experience journeys : loyalty loops versus involvement spirals
Siebert, Anton
;
Gopaldas, Ahir
;
Lindridge, Andrew
; …
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
Saved in:
5
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
6
Service sweethearting : its antecedents and customer consequences
Brady, Michael K.
;
Voorhees, Clay M.
;
Brusco, Michael J.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 81-98
Persistent link: https://www.econbiz.de/10009737486
Saved in:
7
Service satisfaction-market share relationships in partnered hybrid offerings
Becerril-Arreola, Rafael
;
Zhou, Chen
;
Srinivasan, Raji
; …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 86-103
Persistent link: https://www.econbiz.de/10011749865
Saved in:
8
The service-profit chain : a meta-analytic test of a comprehensive theoretical framework
Hogreve, Jens
;
Iseke, Anja
;
Derfuß, Klaus
;
Eller, …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 41-61
Persistent link: https://www.econbiz.de/10011697835
Saved in:
9
Negative reviews, positive impact : consumer empathetic responding to unfair word of mouth
Allard, Thomas
;
Dunn, Lea H.
;
White, Katherine
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 86-108
Persistent link: https://www.econbiz.de/10012231631
Saved in:
10
When does (mis)fit in customer orientation matter for frontline employees’ job satisfaction and performance?
Mengüç, Bülent
;
Auh, Seigyoung
;
Katsikeas, Constantine S.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10011507449
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->