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Advertising effects
35
Werbewirkung
35
Advertising
21
Consumer behaviour
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Konsumentenverhalten
21
Werbung
21
Internet marketing
11
Online-Marketing
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advertising
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Katona, Zsolt
3
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2
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Journal of marketing
Journal of advertising research
306
Journal of advertising : official publication of the American Academy of Advertising
242
International journal of advertising : the quarterly review of marketing communications
220
Journal of business research : JBR
210
International journal of advertising : the review of marketing communications
198
Journal of marketing communications
192
Journal of promotion management : JPM
124
Psychology & marketing
123
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
67
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
63
Journal of current issues and research in advertising : JCIRA
60
Health marketing quarterly
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
SpringerLink / Bücher
51
Marketing : ZFP ; journal of research and management
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
Young consumers : insight and ideas for responsible marketers
40
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Asia Pacific journal of marketing and logistics
36
International journal of hospitality management
35
Journal of global marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
The journal of consumer marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of international consumer marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
31
Journal of the Academy of Marketing Science
31
Marketing intelligence & planning
31
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
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ECONIS (ZBW)
35
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1
The repetition-break plot structure makes effective television advertisements
Loewenstein, Jeffrey
;
Raghunathan, Rajagopal
;
Heath, Chip
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 105-119
Persistent link: https://www.econbiz.de/10009297015
Saved in:
2
Predictors of the gap between program and commercial audiences : an investigation using live tuning data
Schweidel, David A.
;
Kent, Robert J.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 18-33
Persistent link: https://www.econbiz.de/10008822114
Saved in:
3
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
4
Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective
Osinga, Ernst C.
;
Leeflang, Peter
;
Srinivasan, Shuba
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10008840467
Saved in:
5
Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.
;
Uslay, Can
;
Erenburg, Grigori
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
Saved in:
6
Consumer-generated ads : does awareness of advertising co-creation help or hurt persuasion?
Thompson, Debora V.
;
Malaviya, Prashant
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 33-47
Persistent link: https://www.econbiz.de/10009747831
Saved in:
7
Measuring and managing returns from retailer-customized coupon campaigns
Venkatesan, Rajkumar
;
Farris, Paul W.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10009729590
Saved in:
8
What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?
Mintz, Ofer
;
Currim, Imran S.
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 17-40
Persistent link: https://www.econbiz.de/10009717177
Saved in:
9
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
10
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
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