//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Price Matching Strategy : Impl...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
52
Relationship marketing
52
Brand management
46
Markenführung
46
Brand image
45
Markenimage
45
Preismanagement
36
Pricing strategy
36
Internet marketing
30
Online-Marketing
30
Social Web
30
Social web
30
Marketing management
26
Marketingmanagement
26
Distribution channel
25
Vertriebsweg
25
Brand
24
Einzelhandel
24
Markenartikel
24
Retail trade
24
USA
23
United States
23
Online retailing
22
Online-Handel
22
Viral marketing
22
Virales Marketing
22
Advertising effects
21
Werbewirkung
21
Advertising
18
Werbung
18
Sales promotion
16
Verkaufsförderung
16
Dienstleistungsqualität
15
Service quality
15
Customer satisfaction
14
Kundenzufriedenheit
14
Theorie
14
Theory
14
more ...
less ...
Online availability
All
Undetermined
146
Free
15
Type of publication
All
Article
319
Type of publication (narrower categories)
All
Article in journal
317
Aufsatz in Zeitschrift
317
Language
All
English
319
Author
All
Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
Houston, Mark B.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Melnyk, Valentyna
4
Wieseke, Jan
4
Alavi, Sascha
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Dwyer, F. R.
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hahn, Alexander
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
more ...
less ...
Published in...
All
Journal of marketing
Journal of business research : JBR
2,063
Journal of retailing and consumer services
2,005
International journal of hospitality management
782
International journal of consumer studies
765
NBER working paper series
760
Psychology & marketing
663
Working paper / National Bureau of Economic Research, Inc.
623
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER Working Paper
576
Management science : journal of the Institute for Operations Research and the Management Sciences
560
European journal of operational research : EJOR
512
SpringerLink / Bücher
419
The journal of product & brand management
415
Asia Pacific journal of marketing and logistics
402
Journal of revenue and pricing management
392
International journal of production economics
389
European Journal of Marketing
381
Journal of marketing research : JMR
381
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
375
Journal of Consumer Marketing
367
Journal of retailing
366
European journal of marketing : EJM
364
The journal of brand management : an international journal
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
326
Tourism management : research, policies, practice
324
Journal of travel and tourism marketing
323
Journal of international consumer marketing
321
Marketing letters : a journal of research in marketing
321
Journal of the Academy of Marketing Science
316
Economics letters
312
Journal of marketing management : MM
312
The international review of retail, distribution and consumer research
310
International journal of industrial organization
309
International journal of retail & distribution management
307
Discussion paper / Centre for Economic Policy Research
299
Cogent business & management
298
Journal of marketing communications
296
Journal of fashion marketing and management
293
more ...
less ...
Source
All
ECONIS (ZBW)
319
Showing
1
-
10
of
319
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Optimizing a menu of multiformat subscription plans for ad-supported media platforms
Kanuri, Vamsi K.
;
Mantrala, Murali K.
;
Thorson, Esther
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 45-63
Persistent link: https://www.econbiz.de/10011697510
Saved in:
2
Multichannel shopping : causes and consequences
Venkatesan, Rajkumar
;
Kumar, V.
;
Ravishanker, Nalini
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10003557070
Saved in:
3
United we stand : the impact of buying groups on retailer productivity
Geyskens, Inge
;
Gielens, Katrijn
;
Wuyts, Stefan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 16-33
Persistent link: https://www.econbiz.de/10011304640
Saved in:
4
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisabetta
;
Neslin, Scott A.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
Saved in:
5
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
6
Are multichannel customers really more valuable? : the moderating role of product category characteristics
Kushwaha, Tarun
;
Shankar, Venkatesh
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10009782077
Saved in:
7
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
8
The effect of a data breach announcement on customer behavior : evidence from a multichannel retailer
Janakiraman, Ramkumar
;
Lim, Joon Ho
;
Rishika, Rishika
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011810267
Saved in:
9
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
10
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->