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Kanuri, Vamsi K.; Mantrala, Murali K.; Thorson, Esther - In: Journal of marketing 81 (2017) 2, pp. 45-63

Persistent link: https://www.econbiz.de/10011697510

Venkatesan, Rajkumar; Kumar, V.; Ravishanker, Nalini - In: Journal of marketing 71 (2007) 2, pp. 114-132

Persistent link: https://www.econbiz.de/10003557070

Geyskens, Inge; Gielens, Katrijn; Wuyts, Stefan - In: Journal of marketing 79 (2015) 4, pp. 16-33

Persistent link: https://www.econbiz.de/10011304640

Valentini, Sara; Montaguti, Elisabetta; Neslin, Scott A. - In: Journal of marketing 75 (2011) 6, pp. 72-86

Persistent link: https://www.econbiz.de/10009384662

Avery, Jill; Steenburgh, Thomas J.; Deighton, John; … - In: Journal of marketing 76 (2012) 3, pp. 96-111

Persistent link: https://www.econbiz.de/10009778035

Kushwaha, Tarun; Shankar, Venkatesh - In: Journal of marketing 77 (2013) 4, pp. 67-85

Persistent link: https://www.econbiz.de/10009782077

Gordon, Brett R.; Jerath, Kinshuk; Katona, Zsolt; … - In: Journal of marketing 85 (2021) 1, pp. 7-25

Persistent link: https://www.econbiz.de/10012391401

Janakiraman, Ramkumar; Lim, Joon Ho; Rishika, Rishika - In: Journal of marketing 82 (2018) 2, pp. 85-105

Persistent link: https://www.econbiz.de/10011810267

Gielens, Katrijn; Gijsbrechts, Els; Geyskens, Inge - In: Journal of marketing 85 (2021) 4, pp. 158-178

Persistent link: https://www.econbiz.de/10012593261

Crombrugge, Michiel van; Breugelmans, Els; Breiner, Florian - In: Journal of marketing 88 (2024) 3, pp. 88-109

Persistent link: https://www.econbiz.de/10014582919