Similar Search Results

Leung, Fine F.; Gu, Flora Fang; Li, Yiwei; Zhang, … - In: Journal of marketing 86 (2022) 6, pp. 93-115

Persistent link: https://www.econbiz.de/10013438832

Kupfer, Ann-Kristin; Pähler vor der Holte, Nora; … - In: Journal of marketing 82 (2018) 3, pp. 25-44

Persistent link: https://www.econbiz.de/10011850406

Lamberton, Cait; Stephen, Andrew T. - In: Journal of marketing 80 (2016) 6, pp. 146-172

Persistent link: https://www.econbiz.de/10011621587

Hughes, Christian; Swaminathan, Vanitha; Brooks, Gillian - In: Journal of marketing 83 (2019) 5, pp. 78-96

Persistent link: https://www.econbiz.de/10012176137

Meire, Matthijs; Hewett, Kelly; Ballings, Michel; Kumar, V. - In: Journal of marketing 83 (2019) 6, pp. 21-42

Persistent link: https://www.econbiz.de/10012176245

Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15

Persistent link: https://www.econbiz.de/10011749812

Zhang, Wanqing; Chintagunta, Pradeep K.; Kalwani, Manohar U. - In: Journal of marketing 85 (2021) 3, pp. 10-27

Persistent link: https://www.econbiz.de/10012522216

Malhotra, Pankhuri; Bhattacharyya, Siddhartha - In: Journal of marketing 86 (2022) 4, pp. 17-36

Persistent link: https://www.econbiz.de/10013258862

Kumar, Ashish; Bezawada, Ram; Rishika, Rishika; … - In: Journal of marketing 80 (2016) 1, pp. 7-25

Persistent link: https://www.econbiz.de/10011507438

Schweidel, David A.; Moe, Wendy W. - In: Journal of marketing 80 (2016) 5, pp. 1-19

Persistent link: https://www.econbiz.de/10011591152