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Firm value
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Journal of marketing
Journal of retailing
15
MSI reports : working paper series
14
Journal of the Academy of Marketing Science
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of marketing research : JMR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Mays Business School Research Paper
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Handbook of marketing strategy
4
Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
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3
Harvard-Business-Manager : das Wissen der Besten
2
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2
Retailing in the 21st century : current and future trends
2
Advances in applied microeconomics : a research annual
1
Edward Elgar E-Book Archive
1
Elgar original reference
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Handbook of business-to-business marketing
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Handbook of marketing decision models
1
Handbook of strategic e-business management
1
Handbook of technology and innovation management
1
Harvard business review : HBR
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Journal of advertising
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Legends in marketing
1
MERCATI E COMPETITIVITÀ
1
MIT sloan management review
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Marketing in a digital world
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Marketing mix decisions : new perspectives and practices
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Marketing-mix strategies - distribution strategy and pricing strategy
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Marketing-mix strategies - product strategy and promotion strategy
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Operations research, Management science : OR MS ; the international literature digest
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Organizing the new industrial economy
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Rotman School of Management working paper / University of Toronto Rotman School of Management
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ECONIS (ZBW)
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3
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1
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
2
Crisis management strategies and the long-term effects of product recalls on firm value
Liu, Yan
;
Shankar, Venkatesh
;
Yun, Wonjoo
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 30-48
Persistent link: https://www.econbiz.de/10011749851
Saved in:
3
Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram
;
Balachander, S.
;
Kannan, P. K.
;
Shankar, …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003838594
Saved in:
4
Are multichannel customers really more valuable? : the moderating role of product category characteristics
Kushwaha, Tarun
;
Shankar, Venkatesh
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10009782077
Saved in:
5
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
Bezawada, Ram
;
Balachander, S.
;
Kannan, P.K.
;
Shankar, …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10008244599
Saved in:
6
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Bart, Yakov
;
Shankar, Venkatesh
;
Sultan, Fareena
; …
- In:
Journal of marketing
69
(
2005
)
4
,
pp. 133-152
Persistent link: https://www.econbiz.de/10005920859
Saved in:
7
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
Inman, J.Jeffrey
;
Shankar, Venkatesh
;
Ferraro, Rosellina
- In:
Journal of marketing
68
(
2004
)
2
,
pp. 51-71
Persistent link: https://www.econbiz.de/10005927928
Saved in:
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