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Understanding sport sponsorshi...
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Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
51
Relationship marketing
51
Brand image
43
Brand management
43
Markenführung
43
Markenimage
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Marketing management
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Marketingmanagement
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291
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Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Schreier, Martin
4
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Luo, Xueming
3
Melnyk, Valentyna
3
Meyer, Robert J.
3
Nunes, Joseph C.
3
Puntoni, Stefano
3
Puzakova, Marina
3
Reinartz, Werner J.
3
Rishika, Rishika
3
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Journal of marketing
Journal of business research : JBR
2,106
Journal of retailing and consumer services
1,939
International journal of consumer studies
768
International journal of hospitality management
734
Psychology & marketing
679
Management science : journal of the Institute for Operations Research and the Management Sciences
659
NBER working paper series
615
European journal of operational research : EJOR
602
Journal of consumer research : JCR ; an interdisciplinary bimonthly
601
Working paper / National Bureau of Economic Research, Inc.
532
SpringerLink / Bücher
496
NBER Working Paper
469
Journal of business ethics : JOBE
406
Asia Pacific journal of marketing and logistics
401
The journal of product & brand management
395
Journal of economic psychology : research in economic psychology and behavioral economics
378
Technological forecasting & social change : an international journal
372
European journal of marketing : EJM
369
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of economic behavior & organization : JEBO
354
Journal of marketing research : JMR
354
The journal of brand management : an international journal
352
Journal of sport management : the official journal of the North American Society of Sport Management
344
Tourism management : research, policies, practice
343
Journal of travel and tourism marketing
331
Journal of international consumer marketing
322
Journal of marketing management : MM
318
European Sport management quarterly : ESMQ
316
Cogent business & management
310
Journal of marketing communications
306
Sport management review
305
Journal of retailing
303
Marketing letters : a journal of research in marketing
301
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
300
International journal of sport management and marketing : IJSMM
296
International journal of retail & distribution management
295
Journal of fashion marketing and management
294
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
289
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ECONIS (ZBW)
291
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1
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291
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1
The color of support : the effect of sponsor-team visual congruence on
sponsorship
performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
2
Inferring corporate motives : how deal characteristics shape
sponsorship
perceptions
Woisetschläger, David
;
Backhaus, Christof
;
Cornwell, …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011749875
Saved in:
3
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
4
The role of within-trip dynamics in unplanned versus planned purchase behavior
Gilbride, Timothy J.
;
Inman, J. Jeffrey
;
Melville …
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 57-73
Persistent link: https://www.econbiz.de/10011485862
Saved in:
5
Marketing communication strategies and consumer financial
decision
making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
6
The influence of initial possession level on consumers' adoption of a collection goal : a tipping point effect
Gao, Leilei
;
Huang, Yanliu
;
Simonson, Itamar
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 143-156
Persistent link: https://www.econbiz.de/10010463447
Saved in:
7
Decision
process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisabetta
;
Neslin, Scott A.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
Saved in:
8
Pretty healthy food : how and when aesthetics enhance perceived healthiness
Hagen, Linda
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10012485587
Saved in:
9
Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Reeck, Crystal
;
Posner, Nathaniel A.
;
Mrkva, Kellen
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Saved in:
10
The long reach of
sponsorship
: how fan isolation and identification jointly shape
sponsorship
performance
Mazodier, Marc
;
Henderson, Conor M.
;
Beck, Joshua T.
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011955017
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