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Consumer adoption of new products : independent versus interdependent self-perspectives
Zhenfeng, Ma; Yang, Zhiyong; Mourali, Mehdi - In: Journal of marketing 78 (2014) 2, pp. 101-117
Persistent link: https://www.econbiz.de/10010345568
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Tolerating and managing failure: an organizational perspective on customer reacquisition management
Vomberg, Arnd; Homburg, Christian; Gwinner, Olivia - In: Journal of marketing 84 (2020) 5, pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
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Evolution of consumption : a psychological ownership framework
Morewedge, Carey K.; Monga, Ashwani; Palmatier, Robert W.; … - In: Journal of marketing 85 (2021) 1, pp. 196-218
Persistent link: https://www.econbiz.de/10012391438
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Caring for the commons : using psychological ownership to enhance stewardship behavior for public goods
Peck, Joann; Kirk, Colleen P.; Luangrath, Andrea W.; … - In: Journal of marketing 85 (2021) 2, pp. 33-49
Persistent link: https://www.econbiz.de/10012485581
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Affording disposal control : the effect of circular take-back programs on psychological ownership and valuation
Tari, Anna; Trudel, Remi - In: Journal of marketing 88 (2024) 3, pp. 110-126
Persistent link: https://www.econbiz.de/10014582920