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Consumer behaviour
279
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Beziehungsmarketing
51
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Brand image
43
Markenimage
43
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Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
Houston, Mark B.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
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4
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4
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3
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3
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3
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3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
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Ferraro, Rosellina
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Herrmann, Andreas
3
Inman, J. Jeffrey
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Ittersum, Koert van
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Katona, Zsolt
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Puntoni, Stefano
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3
Reinartz, Werner J.
3
Rishika, Rishika
3
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Journal of marketing
Journal of business research : JBR
2,010
Journal of retailing and consumer services
1,938
SpringerLink / Bücher
1,551
International journal of consumer studies
763
International journal of hospitality management
733
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
603
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
445
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
393
NBER Working Paper
389
Springer eBook Collection
374
Journal of marketing research : JMR
360
European journal of marketing : EJM
354
The journal of brand management : an international journal
354
Management science : journal of the Institute for Operations Research and the Management Sciences
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Gabler Edition Wissenschaft
337
Springer eBook Collection / Business and Economics
329
Journal of international consumer marketing
323
Journal of travel and tourism marketing
319
Journal of marketing management : MM
310
Journal of retailing
309
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
304
Journal of consumer behaviour : an international research review
302
Marketing letters : a journal of research in marketing
301
Cogent business & management
299
Tourism management : research, policies, practice
297
Journal of marketing communications
296
The international review of retail, distribution and consumer research
294
International journal of retail & distribution management
293
The journal of consumer marketing
287
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
286
Journal of fashion marketing and management
285
Europäische Hochschulschriften / 5
283
Journal of the Academy of Marketing Science
277
Technological forecasting & social change : an international journal
270
Research
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ECONIS (ZBW)
281
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1
Leveraging trends in online searches for product features in market response modeling
Du, Rex Yuxing
;
Hu, Ye
;
Damangir, Sina
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10010502727
Saved in:
2
Delight by design : the role of hedonic versus utilitarian benefits
Chitturi, Ravindra
;
Raghunathan, Rajagopal
;
Mahajan, Vijay
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 48-63
Persistent link: https://www.econbiz.de/10003709042
Saved in:
3
The last picture show? : timing and order of movie distribution channels
Hennig-Thurau, Thorsten
;
Henning, Victor
;
Sattler, Henrik
; …
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 63-83
Persistent link: https://www.econbiz.de/10003564871
Saved in:
4
More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan
;
Ruyter, Ko de
;
Friedman, Mike
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
Saved in:
5
Determinants of selling effectiveness : the importance of declarative knowledge to the personal selling concept
Szymanski, David M.
- In:
Journal of marketing
52
(
1988
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10001051414
Saved in:
6
The coupon-prone consumer : some findings based on purchase behavior across product classes
Bawa, Kapil
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 99-110
Persistent link: https://www.econbiz.de/10001052720
Saved in:
7
A choice sets model of retail selection
Spiggle, Susan
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10001052898
Saved in:
8
A theoretical model of consumer negotiated pricing : an orientation perspective
Evans, Kenneth R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 58-73
Persistent link: https://www.econbiz.de/10001052902
Saved in:
9
Developing buyer-seller relationships
Dwyer, F. R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 11-27
Persistent link: https://www.econbiz.de/10001052973
Saved in:
10
People as products : analysis of a complex marketing exchange
Hirschman, Elizabeth Caldwell
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10001052992
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