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Social Web
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Lieferantenmanagement
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Supplier relationship management
45
Consumer behaviour
37
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37
Beziehungsmarketing
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
912
Journal of business research : JBR
752
International journal of production economics
538
International journal of production research
379
SpringerLink / Bücher
342
The journal of business & industrial marketing
341
Technological forecasting & social change : an international journal
324
European journal of operational research : EJOR
282
Journal of retailing and consumer services
281
Management science : journal of the Institute for Operations Research and the Management Sciences
266
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
250
NBER working paper series
246
Information systems research : ISR
218
International journal of industrial organization
211
CESifo working papers
197
Working paper / National Bureau of Economic Research, Inc.
194
Discussion paper / Centre for Economic Policy Research
175
Journal of management information systems : JMIS
172
Journal of purchasing and supply management
165
NBER Working Paper
163
International journal of internet marketing and advertising : IJIMA
147
Journal of business-to-business marketing
142
Transportation research / E : an international journal
138
Tourism management : research, policies, practice
136
Springer eBook Collection
133
Discussion papers / CEPR
125
Working paper
125
Business horizons
122
Management information systems : mis quarterly
112
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
111
International journal of hospitality management
108
Production and operations management : an international journal of the Production and Operations Management Society
108
Journal of operations management
107
Economics letters
106
International journal of procurement management
106
Electronic commerce research
105
International journal of business information systems : IJBIS
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Telecommunications policy : the international journal of digital economy, data sciences and new media
98
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ECONIS (ZBW)
120
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1
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
2
Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
Allen, B. J.
;
Gretz, Richard T.
;
Houston, Mark B.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013258849
Saved in:
3
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
4
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
Saved in:
5
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
6
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
7
Technology convergence : when do consumers prefer converged products to dedicated products?
Han, Jin K.
;
Chung, Seh Woong
;
Sohn, Yong Seok
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 97-108
Persistent link: https://www.econbiz.de/10003860869
Saved in:
8
Selling the premium in freemium
Gu, Xian
;
Kannan, P. K.
;
Ma, Liye
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 10-27
Persistent link: https://www.econbiz.de/10011955015
Saved in:
9
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
10
How consumer orchestration work creates value in the sharing economy
Scaraboto, Daiane
;
Figueiredo, Bernardo
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 29-47
Persistent link: https://www.econbiz.de/10013258780
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