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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Howlett, Elizabeth"
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
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Cultural identity
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Online retailing
Consumer behaviour
12
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Relationship marketing
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Advertising
2
Advertising effects
2
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Howlett, Elizabeth
Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Grewal, Dhruv
9
Kumar, V.
7
Muehling, Darrel D.
6
Bagozzi, Richard P.
5
Um, Nam-Hyun
5
Bellman, Steven
4
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kim, Soojung
4
Kukar-Kinney, Monika
4
Ruyter, Ko de
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dellaert, Benedict G. C.
3
Dodoo, Naa Amponsah
3
Hamilton, Rebecca W.
3
Hoyer, Wayne D.
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Muralidharan, Sidharth
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Pentina, Iryna
3
Phua, Joe
3
Schlager, Tobias
3
Sotgiu, Francesca
3
Varan, Duane
3
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Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of business research : JBR
37
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Journal of retailing and consumer services
14
Journal of retailing
10
Reihe: Marketing : MAR
10
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
International journal of advertising : the quarterly review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
ERIM report series research in management
6
Journal of consumer affairs : official publication of the American Council on Consumer Interests
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Psychology & marketing
6
The journal of brand management : an international journal
5
Gabler Edition Wissenschaft
4
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
SpringerLink / Bücher
3
The journal of product & brand management
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
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ECONIS (ZBW)
12
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1
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
2
Broken halos and shattered horns : overcoming the biasing effects of prior expectations through objective information disclosure
Burton, Scot
;
Cook, Laurel Aynne
;
Howlett, Elizabeth
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010504685
Saved in:
3
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
4
It's only natural : the mediating impact of consumers' attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions
Berry, Christopher
;
Burton, Scot
;
Howlett, Elizabeth
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 698-719
Persistent link: https://www.econbiz.de/10011772316
Saved in:
5
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
6
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
7
Consumer preferences for human uniqueness in marketing communications
Davidson, Alexander
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 506-517
Persistent link: https://www.econbiz.de/10011880798
Saved in:
8
New advertising formats : how persuasion knowledge affects consumer responses
Pelsmacker, Patrick de
;
Neijens, Peter C.
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009508037
Saved in:
9
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
10
How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Richard, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
Saved in:
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