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How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke; Wiedmann, Klaus-Peter - In: Journal of marketing communications 29 (2023) 7, pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
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Corporate social responsibility and patronage intentions : the mediating effect of brand credibility
Abu Zayyad, Hala Mohammed; Obeidat, Zaid Mohammad Ibrahim; … - In: Journal of marketing communications 27 (2021) 5, pp. 510-533
Persistent link: https://www.econbiz.de/10012624663
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia; Obeidat, Zaid Mohammad Ibrahim; Al … - In: Journal of marketing communications 28 (2022) 6, pp. 657-680
Persistent link: https://www.econbiz.de/10013371061