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Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel; Flavián Blanco, Carlos; … - In: Journal of marketing communications 26 (2020) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
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Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Journal of marketing communications 14 (2008) 1, pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
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How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke; Wiedmann, Klaus-Peter - In: Journal of marketing communications 29 (2023) 7, pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505