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Images paired with concrete claims improve skeptical consumers' responses to advertising promoting a firm’s good deeds
Joireman, Jeff; Liu, Richie L.; Kareklas, Ioannis - In: Journal of marketing communications 24 (2018) 1, pp. 83-102
Persistent link: https://www.econbiz.de/10011852916
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How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke; Wiedmann, Klaus-Peter - In: Journal of marketing communications 29 (2023) 7, pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
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How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of marketing communications 27 (2021) 4, pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
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The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail; Kareklas, Ioannis; Weber, T. J.; … - In: Journal of marketing communications 27 (2021) 7, pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505