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~isPartOf:"Journal of marketing communications"
~person:"Kim, Dong Hoo"
~person:"Nayga, Rodolfo M."
~person:"Stavins, Joanna"
~person:"Walsh, Gianfranco"
~person:"Wiedmann, Klaus-Peter"
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Consumer behaviour
5
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5
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3
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3
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Kim, Dong Hoo
Nayga, Rodolfo M.
Stavins, Joanna
Walsh, Gianfranco
Wiedmann, Klaus-Peter
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
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Bellman, Steven
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Dodoo, Naa Amponsah
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Block, Martin P.
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Mostafa, Mohamed M.
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Journal of marketing communications
Schriftenreihe Marketing, Management
19
Working papers / Federal Reserve Bank of Boston
14
Journal of business research : JBR
12
Food policy : economics planning and politics of food and agriculture
10
FRB of Boston Working Paper
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European review of agricultural economics : ERAE
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Jahrbuch der Absatz- und Verbrauchsforschung
5
Psychology & marketing
5
The journal of brand management : an international journal
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4
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Canadian journal of agricultural economics : CJAE
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European management journal
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Agribusiness : an internat. journal
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Journal of behavioral and experimental economics
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New England economic review
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Schriftenreihe Marketing Management
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The journal of product & brand management
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Agricultural and resource economics review : ARER
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American journal of agricultural economics
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Asian economic journal : journal of the East Asian Economic Association
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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European review of agricultural economics
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International journal of consumer studies
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Journal of banking & finance
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Journal of economic behavior & organization : JEBO
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Journal of marketing management : MM
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Journal of service research : JSR
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Luxury marketing : a challenge for theory and practice
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Public Policy Discussion Papers
2
Q open : a journal of agricultural, climate, environmental, food, resource, and rural development economics
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The Australian journal of agricultural and resource economics
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ECONIS (ZBW)
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1
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of
brand
communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
2
Actual Dove versus ideal L'Oréal : impact of self-related
brand
image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Saved in:
3
The influence of self-concept on ad effectiveness : interation between self-concept and construal levels on effectiveness of advertising
Kim, Dong Hoo
;
Yoo, Jinyoung Jinnie
;
Lee, Wei-Na
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 734-745
Persistent link: https://www.econbiz.de/10011927624
Saved in:
4
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
5
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
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