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The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin; Jung, A-Reum; Kim, Yoojung - In: Journal of marketing communications 27 (2021) 7, pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye; Lee, Jaejin; Kim, Soojin - In: Journal of marketing communications 23 (2017) 5, pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
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"I'll stand by you" : understanding customers' moral decoupling processes and supportive behavioral intentions in cases of corporate misconduct
Kim, Soojin; Krishna, Arunima - In: Journal of marketing communications 28 (2022) 7, pp. 745-767
Persistent link: https://www.econbiz.de/10013493041
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How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke; Wiedmann, Klaus-Peter - In: Journal of marketing communications 29 (2023) 7, pp. 637-653
Persistent link: https://www.econbiz.de/10014414319