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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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Role of electronic word-of-mouth content and valence in influencing online purchase behavior
Roy, Gobinda; Datta, Biplab; Mukherjee, Srabanti - In: Journal of marketing communications 25 (2019) 6, pp. 661-684
Persistent link: https://www.econbiz.de/10012203355
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How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke; Wiedmann, Klaus-Peter - In: Journal of marketing communications 29 (2023) 7, pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
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Winning BOP consumers’ vote using effective political marketing communications within their social networks
Sengupta, Subhojit; Mukherjee, Srabanti; Dattab, Biplab; … - In: Journal of marketing communications 29 (2023) 8, pp. 882-907
Persistent link: https://www.econbiz.de/10014529131