//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~person:"Nayga, Rodolfo M."
~person:"Pelsmacker, Patrick de"
~person:"Stavins, Joanna"
~person:"Walsh, Gianfranco"
~person:"Wiedmann, Klaus-Peter"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
5
Konsumentenverhalten
5
Advertising
3
Werbung
3
Advertising effects
2
Werbewirkung
2
(self-)regulation
1
Advertising media
1
Advertising professionals
1
Advertising regulation
1
Business ethics
1
Children
1
Credibility
1
Ernährungsindustrie
1
Ethics
1
Ethik
1
Food
1
Food industry
1
Glaubwürdigkeit
1
Information behaviour
1
Information value
1
Informationsverhalten
1
Informationswert
1
Innovation
1
Internet marketing
1
Jugendliche
1
Kinder
1
Lebensmittel
1
New product development
1
Online-Marketing
1
Perception
1
Product design
1
Product evaluation
1
Product information
1
Productivity
1
Produktentwicklung
1
Produktgestaltung
1
Produktinformation
1
Produktivität
1
Schweden
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
5
Author
All
Nayga, Rodolfo M.
Pelsmacker, Patrick de
Stavins, Joanna
Walsh, Gianfranco
Wiedmann, Klaus-Peter
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Flavián Blanco, Carlos
2
Fullerton, Jami A.
2
Goodrich, Kendall
2
Grohmann, Bianca
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Kendrick, Alice
2
Laroche, Michel
2
Lee, Jaejin
2
Mostafa, Mohamed M.
2
Mukherjee, Srabanti
2
Myers, Jun
2
more ...
less ...
Published in...
All
Journal of marketing communications
Schriftenreihe Marketing, Management
19
Journal of business research : JBR
15
Working papers / Federal Reserve Bank of Boston
14
Food policy : economics planning and politics of food and agriculture
10
FRB of Boston Working Paper
9
Marketing : ZFP ; journal of research and management
9
Research Data Reports Paper
7
The journal of brand management : an international journal
7
European review of agricultural economics : ERAE
6
International journal of advertising : the quarterly review of marketing communications
6
Applied economic perspectives and policy
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Psychology & marketing
5
Agricultural economics : the journal of the International Association of Agricultural Economists
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Canadian journal of agricultural economics : CJAE
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
4
European management journal
4
FRB of Boston Public Policy Discussion Paper
4
Journal of electronic commerce research : JECR
4
Journal of payments strategy & systems
4
Public policy discussion papers
4
Agribusiness : an internat. journal
3
International marketing review
3
Journal of behavioral and experimental economics
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
New England economic review
3
Schriftenreihe Marketing Management
3
The journal of product & brand management
3
Agricultural and resource economics review : ARER
2
American journal of agricultural economics
2
Asian economic journal : journal of the East Asian Economic Association
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
European journal of marketing : EJM
2
European review of agricultural economics
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
2
New advertising formats : how persuasion knowledge affects consumer responses
Pelsmacker, Patrick de
;
Neijens, Peter C.
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009508037
Saved in:
3
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
4
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
5
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->