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Integrating advertising and news about the brand in the online environment : are all produts the same?
Micu, Anca Cristina; Pentina, Iryna - In: Journal of marketing communications 20 (2014) 3, pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
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A cross-national study of Twitter users’ motivations and continuance intentions
Pentina, Iryna; Basmanova, Oksana; Zhang, Lixuan - In: Journal of marketing communications 22 (2016) 1, pp. 36-55
Persistent link: https://www.econbiz.de/10011536063
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Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna; Bailey, Ainsworth Anthony; Zhang, Lixuan - In: Journal of marketing communications 24 (2018) 2, pp. 125-145
Persistent link: https://www.econbiz.de/10011852934
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How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke; Wiedmann, Klaus-Peter - In: Journal of marketing communications 29 (2023) 7, pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505