Narrow search
Showing 1 - 10 of 27
Cover Image
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay; İpek, İlayda; Bayraktaroğlu, Gül - In: Journal of marketing communications 24 (2018) 8, pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Cover Image
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.; Ashley, Christy - In: Journal of marketing communications 22 (2016) 3, pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Cover Image
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.; Kendrick, Alice; Broyles, Sheri J. - In: Journal of marketing communications 25 (2019) 3, pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Cover Image
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio; Lima, Vinicius Zanchet de; … - In: Journal of marketing communications 25 (2019) 5, pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Cover Image
Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo; Sung, Yoon Hi; Um, Nam-Hyun - In: Journal of marketing communications 25 (2019) 5, pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Cover Image
Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals
Rhee, Eun Soo; Jung, Wan Seop - In: Journal of marketing communications 25 (2019) 6, pp. 571-585
Persistent link: https://www.econbiz.de/10012203339
Cover Image
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Cover Image
Drone images versus terrain images in advertisements : images' verticality effects and the mediating role of mental simulation on attitude towards the advertisement
Royo-Vela, Marcelo; Black, Matthew - In: Journal of marketing communications 26 (2020) 1, pp. 21-39
Persistent link: https://www.econbiz.de/10012203384
Cover Image
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun; Karimi, Sahar; Yuen, Tsunwai Wesley - In: Journal of marketing communications 26 (2020) 2, pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Cover Image
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung; Jun, Jong Woo; Dodoo, Naa Amponsah; … - In: Journal of marketing communications 23 (2017) 4, pp. 413-427
Persistent link: https://www.econbiz.de/10011745800