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Value orientations and consumer expectations of Corporate Social Responsibility
Golob, Urša; Lah, Marko; Jančič, Zlatko - In: Journal of marketing communications 14 (2008) 2, pp. 83-96
Persistent link: https://www.econbiz.de/10003767501
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How (not) to market socially responsible products : a critical research evaluation
Davis, Ingrid - In: Journal of marketing communications 19 (2013) 2, pp. 136-150
Persistent link: https://www.econbiz.de/10009723419
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Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.; Sun, Ruoyu; Deng, Huixin; Pal, Sanchary - In: Journal of marketing communications 27 (2021) 4, pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
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Corporate social responsibility and patronage intentions : the mediating effect of brand credibility
Abu Zayyad, Hala Mohammed; Obeidat, Zaid Mohammad Ibrahim; … - In: Journal of marketing communications 27 (2021) 5, pp. 510-533
Persistent link: https://www.econbiz.de/10012624663
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Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L. - In: Journal of marketing communications 19 (2013) 4, pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
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Looking for luxury CSR practices that make more sense : the role of corporate identity and consumer attitude
Panigyrakis, George; Panopoulos, Anastasios; Koronaki, … - In: Journal of marketing communications 26 (2020) 6, pp. 666-684
Persistent link: https://www.econbiz.de/10012263768
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In the eye of the beholder : communicating CSR through color in packaging design
Barchiesi, Maria Assunta; Castellan, Silvia; Costa, Roberta - In: Journal of marketing communications 24 (2018) 7, pp. 720-733
Persistent link: https://www.econbiz.de/10011927588
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Thinking pink? : consumer reactions to pink ribbons and vague messages in advertising
Sheehan, Kim Bartel; Berg, Kati Tusinski - In: Journal of marketing communications 24 (2018) 5, pp. 469-485
Persistent link: https://www.econbiz.de/10011880793
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Images paired with concrete claims improve skeptical consumers' responses to advertising promoting a firm’s good deeds
Joireman, Jeff; Liu, Richie L.; Kareklas, Ioannis - In: Journal of marketing communications 24 (2018) 1, pp. 83-102
Persistent link: https://www.econbiz.de/10011852916
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What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh; Kaur Ghuman, Mandeep - In: Journal of marketing communications 24 (2018) 3, pp. 230-249
Persistent link: https://www.econbiz.de/10011852950