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Consumer behaviour
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Advertising effects
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Journal of marketing communications
Journal of business research : JBR
2,005
Journal of retailing and consumer services
1,941
Food policy : economics planning and politics of food and agriculture
890
International journal of consumer studies
794
International journal of hospitality management
743
Psychology & marketing
669
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
NBER working paper series
581
Working paper / National Bureau of Economic Research, Inc.
492
NBER Working Paper
440
American journal of agricultural economics
408
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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The journal of product & brand management
393
European journal of marketing : EJM
355
The journal of brand management : an international journal
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of marketing research : JMR
346
Management science : journal of the Institute for Operations Research and the Management Sciences
332
Journal of international consumer marketing
323
Journal of travel and tourism marketing
322
Journal of marketing management : MM
314
Cogent business & management
306
Journal of retailing
304
Tourism management : research, policies, practice
303
Marketing letters : a journal of research in marketing
295
Technological forecasting & social change : an international journal
295
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
Journal of fashion marketing and management
292
Journal of consumer behaviour : an international research review
289
The journal of consumer marketing
286
Journal of marketing
280
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
277
International journal of contemporary hospitality management
272
Journal of business ethics : JOBE
267
Journal of the Academy of Marketing Science
266
Journal of food products marketing
264
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ECONIS (ZBW)
300
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1
How product information and source credibility affect consumer attitudes and intentions towards innovative
food
products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
2
Special issue: Marketing communications in the
food
sector
Bech-Larsen, Tino
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003953053
Saved in:
3
Do consumers prefer foods with nutrition and health claims? : results of a purchase simulation
Aschemann-Witzel, Jessica
;
Hamm, Ulrich
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 47-58
Persistent link: https://www.econbiz.de/10003952926
Saved in:
4
Design matters : cross-modal correspondences between vision and taste in
food
advertising
Lee, Jinha
;
Lim, Heejin
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
Saved in:
5
Children in family purchase decision-making : children's role in
food
product purchases from mothers' point of view
Ülger, G.
;
Ülger, B.
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 297-320
Persistent link: https://www.econbiz.de/10009627452
Saved in:
6
Food
health branding : the role of marketing mix elements and public discourse in conveying a healthy brand image
Chrysochou, Polymeros
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10003952932
Saved in:
7
Communication on
food
, health and nutrition : a cross-cultural analysis of the Danonino brand and nutri-tainment
Gram, Malene
;
La Ville, Valérie-Inès de
;
Roux, André le
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10003952954
Saved in:
8
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
9
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
10
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
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