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Strategic IMC : from abstract concept to marketing management tool
Kerr, Gayle; Patti, Charles H. - In: Journal of marketing communications 21 (2015) 5, pp. 317-339
Persistent link: https://www.econbiz.de/10011487796
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Strategic antecedents and organisational consequences of IMC in different economy types
Butkouskaya, Vera; Llonch-Andreu, Joan; … - In: Journal of marketing communications 27 (2021) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10012424770
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Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.; Gunn, R. W.; Kubacki, K. - In: Journal of marketing communications 14 (2008) 1, pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
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Value orientations and consumer expectations of Corporate Social Responsibility
Golob, Urša; Lah, Marko; Jančič, Zlatko - In: Journal of marketing communications 14 (2008) 2, pp. 83-96
Persistent link: https://www.econbiz.de/10003767501
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Corporate Social Responsibility website representations: a longitudinal study of internal and external self-presentations
Basil, Debra Z.; Erlandson, Jill - In: Journal of marketing communications 14 (2008) 2, pp. 125-137
Persistent link: https://www.econbiz.de/10003767518
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Online communication of Corporate Environmental Citizenship: a study of New Zealand's electricity and gas retailers
Insch, Andrea - In: Journal of marketing communications 14 (2008) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10003767520
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Predictors for internet usage of teenagers in the United States: a multivariate analysis
Tsao, James C.; Steffes-Hansen, Sara - In: Journal of marketing communications 14 (2008) 3, pp. 171-192
Persistent link: https://www.econbiz.de/10003767526
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Organising IMC roles and functions in the business-to-business network environment
Hall, Linda; Wickham, Mark - In: Journal of marketing communications 14 (2008) 3, pp. 193-206
Persistent link: https://www.econbiz.de/10003767528
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Word of mouth as a promotional tool for turbulent markets
Mason, Roger B. - In: Journal of marketing communications 14 (2008) 3, pp. 207-224
Persistent link: https://www.econbiz.de/10003767529
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The role of disclosure in organized word-of-mouth marketing programs
Carl, Walter J. - In: Journal of marketing communications 14 (2008) 3, pp. 225-241
Persistent link: https://www.econbiz.de/10003767530