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~isPartOf:"Journal of marketing communications"
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Marketing management
104
Marketingmanagement
104
Consumer behaviour
35
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Advertising effects
18
Werbewirkung
18
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16
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integrated marketing communication
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Schultz, Don E.
5
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Block, Martin P.
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Journal of marketing communications
SpringerLink / Bücher
949
Journal of business research : JBR
578
Industrial marketing management : the international journal for industrial and high-tech firms
355
Springer eBook Collection
342
Europäische Hochschulschriften / 5
268
Strategic management journal
261
Gabler Edition Wissenschaft
233
Journal of strategic marketing
212
Harvard business review : HBR
188
Long range planning : LRP ; international journal of strategic management
185
Technological forecasting & social change : an international journal
184
Harvard-Business-Manager : das Wissen der Besten
172
Journal of business strategy
150
Springer eBook Collection / Business and Economics
144
Business horizons
142
European journal of marketing : EJM
138
Management decision : MD
136
Lehrbuch
134
The journal of business & industrial marketing
134
Business strategy and the environment
133
Journal of marketing management : MM
127
Journal of strategy and management
126
Journal of the Academy of Marketing Science
123
Strategic Direction
120
Strategy & leadership : a publication of Strategic Leadership Forum
118
Journal of business ethics : JOBE
117
Premier reference source
107
Management science : journal of the Institute for Operations Research and the Management Sciences
104
Research
104
Journal of marketing
102
Technology analysis & strategic management
102
Management Decision
101
California management review
96
European management journal
93
International business review : the official journal of the European International Business Academy
93
International journal of production economics
91
Faculty & research / Insead : working paper series
88
Marketing intelligence & planning
88
Management research review
87
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ECONIS (ZBW)
107
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1
Strategic IMC : from abstract concept to marketing management tool
Kerr, Gayle
;
Patti, Charles H.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 317-339
Persistent link: https://www.econbiz.de/10011487796
Saved in:
2
Strategic antecedents and organisational consequences of IMC in different economy types
Butkouskaya, Vera
;
Llonch-Andreu, Joan
; …
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10012424770
Saved in:
3
Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.
;
Gunn, R. W.
;
Kubacki, K.
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
Saved in:
4
Value orientations and consumer expectations of Corporate Social Responsibility
Golob, Urša
;
Lah, Marko
;
Jančič, Zlatko
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003767501
Saved in:
5
Corporate Social Responsibility website representations: a longitudinal study of internal and external self-presentations
Basil, Debra Z.
;
Erlandson, Jill
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 125-137
Persistent link: https://www.econbiz.de/10003767518
Saved in:
6
Online communication of Corporate Environmental Citizenship: a study of New Zealand's electricity and gas retailers
Insch, Andrea
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10003767520
Saved in:
7
Predictors for internet usage of teenagers in the United States: a multivariate analysis
Tsao, James C.
;
Steffes-Hansen, Sara
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 171-192
Persistent link: https://www.econbiz.de/10003767526
Saved in:
8
Organising IMC roles and functions in the business-to-business network environment
Hall, Linda
;
Wickham, Mark
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 193-206
Persistent link: https://www.econbiz.de/10003767528
Saved in:
9
Word of mouth as a promotional tool for turbulent markets
Mason, Roger B.
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 207-224
Persistent link: https://www.econbiz.de/10003767529
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10
The role of disclosure in organized word-of-mouth marketing programs
Carl, Walter J.
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10003767530
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