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Consumer behaviour
295
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Advertising effects
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Muehling, Darrel D.
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Pentina, Iryna
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Phua, Joe
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Varan, Duane
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Zhang, Lixuan
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Al Shurideh, Muhammad
2
Amos, Clinton
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Antheunis, Marjolijn L.
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Block, Martin P.
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Chan, Fong Yee
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Myers, Jun
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Journal of marketing communications
Journal of business research : JBR
2,065
Journal of retailing and consumer services
1,936
International journal of consumer studies
767
International journal of hospitality management
725
Journal of marketing research : JMR
665
Psychology & marketing
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
NBER working paper series
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Journal of marketing
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Working paper / National Bureau of Economic Research, Inc.
438
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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The journal of product & brand management
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NBER Working Paper
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Management science : journal of the Institute for Operations Research and the Management Sciences
376
European journal of marketing : EJM
366
Journal of retailing
359
The journal of brand management : an international journal
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of the Academy of Marketing Science
332
Journal of marketing management : MM
330
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Journal of international consumer marketing
321
Marketing letters : a journal of research in marketing
321
Journal of travel and tourism marketing
318
Journal of consumer behaviour : an international research review
303
Cogent business & management
298
Journal of fashion marketing and management
294
Tourism management : research, policies, practice
294
International journal of retail & distribution management
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
292
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
285
Technological forecasting & social change : an international journal
271
Journal of economic psychology : research in economic psychology and behavioral economics
268
International journal of contemporary hospitality management
263
Journal of business ethics : JOBE
262
The journal of services marketing
259
Marketing intelligence & planning
250
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ECONIS (ZBW)
298
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1
The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
Saved in:
2
Marketing eco-fashion : the influence of brand name and message explicitness
Yan, Ruoh-nan
;
Hyllegard, Karen H.
;
Blaisi, LaVon F.
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 151-168
Persistent link: https://www.econbiz.de/10009532000
Saved in:
3
Information congruity in scarcity appeal : a structural equation modeling study of time-limited promotions
Shen, Feng
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 135-154
Persistent link: https://www.econbiz.de/10011561325
Saved in:
4
Corporate identity and consumer marketing : a process model and research agenda
He, Hong-wei
;
Mukherjee, Avinandan
- In:
Journal of marketing communications
15
(
2009
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003820470
Saved in:
5
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
6
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
7
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
8
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
9
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
10
Tactical deception in covert selling : a persuasion knowledge perspective
Xie, Guang-Xin
;
Boush, David M.
;
Liu, Raymond R.
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 224-240
Persistent link: https://www.econbiz.de/10011376499
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