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Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K. - In: Journal of marketing communications 24 (2018) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
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Enhancing digital entertainment through personalization : the evolving role of product placements
Trifts, Valerie; Aghakhani, Hamed - In: Journal of marketing communications 25 (2019) 6, pp. 607-625
Persistent link: https://www.econbiz.de/10012203341
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Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee; Lowe, Ben; Petrovici, Dan - In: Journal of marketing communications 23 (2017) 3, pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
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Mapping between placement strategies and placed product attributes in television programs
Chan, Fong Yee - In: Journal of marketing communications 26 (2020) 7, pp. 780-798
Persistent link: https://www.econbiz.de/10012314017
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How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall; Swani, Kunal; Munch, James M. - In: Journal of marketing communications 26 (2020) 4, pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
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Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice; Fullerton, Jami A. - In: Journal of marketing communications 27 (2021) 2, pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
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Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.; Ball, Joan P.; Rubin, Daniel; Fuxman, … - In: Journal of marketing communications 28 (2022) 8, pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
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Marketing eco-fashion : the influence of brand name and message explicitness
Yan, Ruoh-nan; Hyllegard, Karen H.; Blaisi, LaVon F. - In: Journal of marketing communications 18 (2012) 2, pp. 151-168
Persistent link: https://www.econbiz.de/10009532000
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Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Journal of marketing communications 14 (2008) 1, pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
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The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex; Muehling, Darrel D. - In: Journal of marketing communications 16 (2010) 5, pp. 307-324
Persistent link: https://www.econbiz.de/10008695767