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Marketing Intelligent Systems...
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Consumer behaviour
295
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295
Advertising effects
131
Werbewirkung
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Advertising
95
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93
Brand image
73
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Muehling, Darrel D.
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Um, Nam-Hyun
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Bellman, Steven
3
Dodoo, Naa Amponsah
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Kareklas, Ioannis
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Lee, Joonghwa
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Muralidharan, Sidharth
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Pelsmacker, Patrick de
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Pentina, Iryna
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Phua, Joe
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Varan, Duane
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Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
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Antheunis, Marjolijn L.
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Block, Martin P.
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Chan, Fong Yee
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Dahlén, Micael
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Dalakas, Vassilis
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Flavián Blanco, Carlos
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Goodrich, Kendall
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Guinalíu, Miguel
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Myers, Jun
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Nagar, Komal
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Journal of marketing communications
Journal of business research : JBR
2,132
Journal of retailing and consumer services
1,965
International journal of consumer studies
767
International journal of hospitality management
745
International journal of production research
718
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
524
European journal of operational research : EJOR
467
Technological forecasting & social change : an international journal
462
Working paper / National Bureau of Economic Research, Inc.
448
SpringerLink / Bücher
425
Asia Pacific journal of marketing and logistics
394
NBER Working Paper
394
The journal of product & brand management
393
The journal of brand management : an international journal
355
European journal of marketing : EJM
353
Journal of marketing research : JMR
348
Management science : journal of the Institute for Operations Research and the Management Sciences
345
Tourism management : research, policies, practice
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Computers & operations research : and their applications to problems of world concern ; an international journal
329
Journal of travel and tourism marketing
326
Journal of international consumer marketing
321
International journal of production economics
313
Cogent business & management
312
Journal of marketing management : MM
308
Journal of retailing
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
298
Marketing letters : a journal of research in marketing
296
Journal of marketing
294
Journal of fashion marketing and management
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
289
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
287
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
283
International journal of contemporary hospitality management
273
Journal of the Academy of Marketing Science
273
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ECONIS (ZBW)
296
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1
Evaluating discounts as a dimension of customer behavior analysis
Haghighatnia, Shohre
;
Abdolvand, Neda
;
Harandi, Saeedeh …
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10011880774
Saved in:
2
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
3
Role of electronic word-of-mouth content and valence in influencing online purchase behavior
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 661-684
Persistent link: https://www.econbiz.de/10012203355
Saved in:
4
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
5
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
6
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
7
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
8
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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9
Tactical deception in covert selling : a persuasion knowledge perspective
Xie, Guang-Xin
;
Boush, David M.
;
Liu, Raymond R.
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 224-240
Persistent link: https://www.econbiz.de/10011376499
Saved in:
10
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
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