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Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.; Sun, Ruoyu; Deng, Huixin; Pal, Sanchary - In: Journal of marketing communications 27 (2021) 4, pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
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The role of brand schemas, information transparency, and source of message on apparel brands' social responsibility communication
Bhaduri, Gargi; Ha-Brookshire, Jung E. - In: Journal of marketing communications 23 (2017) 3, pp. 293-310
Persistent link: https://www.econbiz.de/10011705500
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What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh; Kaur Ghuman, Mandeep - In: Journal of marketing communications 24 (2018) 3, pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
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Thinking pink? : consumer reactions to pink ribbons and vague messages in advertising
Sheehan, Kim Bartel; Berg, Kati Tusinski - In: Journal of marketing communications 24 (2018) 5, pp. 469-485
Persistent link: https://www.econbiz.de/10011880793
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Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L. - In: Journal of marketing communications 19 (2013) 4, pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
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Company reputation and its influence on consumer trust in response to ongoing CSR communication
Bögel, Paula Maria - In: Journal of marketing communications 25 (2019) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10012203272
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Visualizing CSR : a visual framing analysis of US multinational companies
Garcia, Maria M.; Greenwood, Keith - In: Journal of marketing communications 21 (2015) 3, pp. 167-184
Persistent link: https://www.econbiz.de/10011376476
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How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans
Lee, Yoon-Joo; Kim, Sora - In: Journal of marketing communications 25 (2019) 3, pp. 307-327
Persistent link: https://www.econbiz.de/10012203300
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The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.; Melewar, T. C. - In: Journal of marketing communications 22 (2016) 4, pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
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Corporate association strategies and consumer responses : the relative effectiveness of CA versus CSR communication strategy by industry type
Kim, Yeonsoo; Park, Hanna; Kim, Jwa K. - In: Journal of marketing communications 25 (2019) 2, pp. 204-227
Persistent link: https://www.econbiz.de/10012203285