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Less harmful ≠ safe : effects of cigarette graphic health warnings on E-cigarette evaluations
Ahmmad, Kamal; Howlett, Elizabeth - In: Journal of marketing communications 29 (2023) 8, pp. 840-859
Persistent link: https://www.econbiz.de/10014529116
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Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe; Lim, Dong Jae - In: Journal of marketing communications 29 (2023) 5, pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
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Threat appeal communications : the interplay between health resistance and cognitive appraisal processes
Dickinson-Delaporte, Sonia Jane; Holmes, Matthew Derrick - In: Journal of marketing communications 17 (2011) 2, pp. 107-125
Persistent link: https://www.econbiz.de/10009008491
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Social norms, cues and improved communication to influence behaviour change of smokers
Wallace-Williams, Donna Marie; Wright, Len Tiu; Dandis, … - In: Journal of marketing communications 29 (2023) 3, pp. 288-313
Persistent link: https://www.econbiz.de/10014232577
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Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George - In: Journal of marketing communications 21 (2015) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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Appealing to men and women using sexual appeals in advertising : in the battle of the sexes, is a truce possible?
Black, Iain R.; Morton, Peta - In: Journal of marketing communications 23 (2017) 4, pp. 331-350
Persistent link: https://www.econbiz.de/10011743958
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The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.; Brocato, E. Deanne; Vijayalakshmi, … - In: Journal of marketing communications 23 (2017) 4, pp. 371-384
Persistent link: https://www.econbiz.de/10011743979
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The impact of the length of preceding and succeeding ads on television advertising effectiveness
Jeong, Yongick - In: Journal of marketing communications 23 (2017) 4, pp. 385-399
Persistent link: https://www.econbiz.de/10011743987
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Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.; Ashley, Christy - In: Journal of marketing communications 22 (2016) 3, pp. 236-255
Persistent link: https://www.econbiz.de/10011613162