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Social Web
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Journal of marketing communications
Journal of business research : JBR
624
SpringerLink / Bücher
530
Technological forecasting & social change : an international journal
255
Journal of retailing and consumer services
250
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
231
Journal of Food Distribution Research
217
Industrial marketing management : the international journal for industrial and high-tech firms
204
Springer eBook Collection
204
Information systems research : ISR
163
International Food and Agribusiness Management Review
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International journal of internet marketing and advertising : IJIMA
160
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of Agricultural and Applied Economics
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Journal of marketing management : MM
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Tourism management : research, policies, practice
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Journal of management information systems : JMIS
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Europäische Hochschulschriften / 5
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Management Science
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Journal of marketing
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Business horizons
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International journal of business information systems : IJBIS
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Psychology & marketing
109
European journal of marketing : EJM
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
108
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
105
International journal of hospitality management
104
Electronic commerce research
100
Journal of marketing education : JME
98
Journal of the Academy of Marketing Science
95
Journal of strategic marketing
93
Springer eBook Collection / Business and Economics
92
Choices
91
International journal of advertising : the review of marketing communications
90
Marketing intelligence & planning
89
Management information systems : mis quarterly
87
Agricultural and Resource Economics Review
86
Cogent business & management
86
Journal of travel and tourism marketing
86
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
85
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ECONIS (ZBW)
99
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1
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
2
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
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3
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
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4
Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
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5
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
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6
Corporate allies or adversaries : an exploration of the relationship between public relations and
marketing
among Ghanaian practitioners
Anani-Bossman, Albert
;
Akusua Agyapomaa Obeng, Samuela
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
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7
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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8
Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
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9
Online brand community within the integrated
marketing
communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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10
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
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