//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
THE ADVERTISING PUSH AND THE B...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
156
Konsumentenverhalten
156
Advertising
149
Werbung
146
Advertising effects
134
Werbewirkung
134
Brand image
93
Markenimage
93
Brand management
78
Markenführung
78
Internet marketing
56
Online-Marketing
56
advertising
37
Brand
32
Markenartikel
32
Social Web
25
Social web
25
Marketing management
23
Marketingmanagement
23
Emotion
16
Beziehungsmarketing
14
Relationship marketing
14
social media
14
Viral marketing
12
Virales Marketing
12
brand attitude
12
advertising effectiveness
11
Celebrity endorsement
9
Celebrity-Werbung
9
Corporate Social Responsibility
9
Corporate social responsibility
9
Perception
9
Wahrnehmung
9
Confidence
8
Green marketing
8
Vertrauen
8
purchase intention
8
Öko-Marketing
8
Cognition
7
Experiment
7
more ...
less ...
Online availability
All
Undetermined
168
Free
10
Type of publication
All
Article
224
Type of publication (narrower categories)
All
Article in journal
224
Aufsatz in Zeitschrift
224
Case study
2
Fallstudie
2
Language
All
English
224
Author
All
Bellman, Steven
4
Varan, Duane
4
Belanche, Daniel
3
Fullerton, Jami A.
3
Kendrick, Alice
3
Kerr, Gayle
3
Kim, Dong Hoo
3
Kim, Soojung
3
Muehling, Darrel D.
3
Pelsmacker, Patrick de
3
Robinson, Jennifer A.
3
Um, Nam-Hyun
3
Al Shurideh, Muhammad
2
Anabila, Peter
2
Black, Iain R.
2
Boerman, Sophie C.
2
Cheong, Yunjae
2
Chrysochou, Polymeros
2
Combs, Justin
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Dodoo, Naa Amponsah
2
Drennan, Judy
2
Jeong, Se-Hoon
2
Joireman, Jeff
2
Ju, Ilyoung
2
Keller, Kevin Lane
2
Kelly, Louise
2
Kim, Soojin
2
Kim, Taemin
2
Lee, Jaejin
2
Lee, Joonghwa
2
Mostafa, Mohamed M.
2
Mundel, Juan
2
Myers, Jun
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Phua, Joe
2
Pope, Nigel
2
Rita, Paulo
2
more ...
less ...
Published in...
All
Journal of marketing communications
IZA Discussion Papers
1,338
Discussion paper series / IZA
843
IZA Discussion Paper
752
Journal of business research : JBR
634
Economics Papers from University Paris Dauphine
628
MPRA Paper
593
The journal of brand management : an international journal
352
CESifo Working Paper
338
NBER Working Papers
332
The journal of product & brand management
310
Journal of retailing and consumer services
301
CESifo working papers
247
International journal of advertising : the review of marketing communications
236
Journal of advertising research
231
International journal of advertising : the quarterly review of marketing communications
217
Working Paper
196
Journal of advertising : official publication of the American Academy of Advertising
195
CESifo Working Paper Series
187
Journal of advertising
187
Psychology & marketing
184
ERIM Report Series Research in Management
181
European Journal of Marketing
178
European journal of marketing : EJM
165
Education Finance and Policy
162
Annals of Faculty of Economics
160
Journal of Consumer Marketing
157
Ovidius University Annals, Economic Sciences Series
152
Economics of Education Review
146
CEPR Discussion Papers
144
NBER working paper series
129
SpringerLink / Bücher
127
Asia Pacific journal of marketing and logistics
125
Journal of promotion management : JPM
120
Amfiteatru Economic Journal
117
Journal of Product & Brand Management
117
Open Access publications from Université Paris-Dauphine
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
Journal of promotion management : innovations in planning and applied research
112
Tourism management : research, policies, practice
109
more ...
less ...
Source
All
ECONIS (ZBW)
224
Showing
1
-
10
of
224
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising
strategies for brand image repair : the effectiveness of
advertising
alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
2
Actual Dove versus ideal L'Oréal : impact of self-related brand image on
advertising
persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Saved in:
3
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
4
Diplomatic relations and tourism
advertising
effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
5
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
6
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Saved in:
7
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Saved in:
8
Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
9
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
10
Anthropomorphism in
advertising
: the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->