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Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.; Delgado-Ballester, Elena - In: Journal of marketing communications 28 (2022) 4, pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
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The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.; Alcántara-Pilar, Juan Miguel; … - In: Journal of marketing communications 28 (2022) 5, pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
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Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo; Coelho, Pedro Simões; Rita, Paulo - In: Journal of marketing communications 28 (2022) 7, pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
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Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien; Pelsmacker, Patrick de; Moons, Ingrid - In: Journal of marketing communications 25 (2019) 4, pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
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Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee; Lowe, Ben; Petrovici, Dan - In: Journal of marketing communications 23 (2017) 3, pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
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Media preferences among young consumers in Bangladesh : a multidimensional approach
Chowdhury, Tamgid Ahmed - In: Journal of marketing communications 24 (2018) 5, pp. 486-505
Persistent link: https://www.econbiz.de/10011880795
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Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel; Poels, Karolien; Antheunis, Marjolijn L.; … - In: Journal of marketing communications 24 (2018) 6, pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
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Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.; Chapa, Sindy - In: Journal of marketing communications 16 (2010) 1/2, pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
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Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony - In: Journal of marketing communications 13 (2007) 2, pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
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Influence attempts in the consumption domain : examining the concept of a persuade package and the sequencing of influence strategies used by young adults
Mallalieu, Lynnea - In: Journal of marketing communications 13 (2007) 3, pp. 181-198
Persistent link: https://www.econbiz.de/10003543495