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Internet marketing
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Consumer behaviour
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Journal of marketing communications
Journal of business research : JBR
354
Telecommunications policy : the international journal of digital economy, data sciences and new media
296
Journal of retailing and consumer services
251
International journal of internet marketing and advertising : IJIMA
201
SpringerLink / Bücher
174
Technological forecasting & social change : an international journal
161
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
142
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
119
International journal of advertising : the review of marketing communications
117
Journal of advertising research
117
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
Information systems research : ISR
112
International journal of hospitality management
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
104
Springer eBook Collection
101
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Tourism management : research, policies, practice
96
International journal of electronic marketing and retailing : IJEMR
90
Journal of internet commerce
85
Industrial marketing management : the international journal for industrial and high-tech firms
80
Electronic commerce research
79
Journal of promotion management : innovations in planning and applied research
78
Cogent business & management
77
International journal of business information systems : IJBIS
75
International journal of technology marketing : IJTMkt
69
Psychology & marketing
69
International journal of advertising : the quarterly review of marketing communications
67
International journal of e-business research : an official publication of the Information Resources Management Association
67
Journal of management information systems : JMIS
64
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
63
Business horizons
60
Journal of travel and tourism marketing
60
Information economics and policy : IEP
59
The journal of product & brand management
58
International journal of contemporary hospitality management
57
Journal of electronic commerce research : JECR
57
Journal of promotion management : JPM
56
CESifo working papers
54
Journal of hospitality marketing & management
54
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ECONIS (ZBW)
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1
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
Saved in:
2
Mobile advertising : the effect of tablet tilt angle on user's purchase intentions
Ardelet, Caroline
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10012203404
Saved in:
3
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
4
How do morning and friendly ads influence mobile advertising? : a mediation perspective using appraisal theory
Hajian, Ava
;
Prybutok, Victor R.
;
Chang, Hsia-Ching
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014321989
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5
Mobile consumer behaviour on apps usage : the effects of perceived values, rating, and cost
Izzal Asnira Zolkepli
;
Sharifah Nadiah Syed Mukhiar
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 571-593
Persistent link: https://www.econbiz.de/10012624669
Saved in:
6
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
7
The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.
;
Brocato, E. Deanne
;
Vijayalakshmi, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011743979
Saved in:
8
Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
Saved in:
9
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
10
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
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