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Brand image
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Journal of marketing communications
Journal of business research : JBR
678
The journal of brand management : an international journal
398
Journal of business ethics : JOBE
359
The journal of product & brand management
322
International journal of hospitality management
302
Journal of retailing and consumer services
298
The international journal of human resource management
217
Journal of vocational behavior
206
SpringerLink / Bücher
205
Journal of managerial psychology
193
Journal of business and psychology
190
Cogent business & management
162
Discussion paper series / IZA
162
Tourism management : research, policies, practice
153
European journal of marketing : EJM
148
Psychology & marketing
148
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
145
International journal of contemporary hospitality management
144
International journal of human resource management
144
Leadership & organization development journal
117
Asia Pacific journal of marketing and logistics
113
Academy of Management journal : AMJ
112
Journal of travel and tourism marketing
105
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
105
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
104
Industrial marketing management : the international journal for industrial and high-tech firms
98
Human performance
94
Human resource management
94
Journal of management & organization : JMO
93
Journal of management : JOM
93
Management research review
91
Marketing intelligence & planning
91
Pakistan journal of commerce and social sciences
90
Personnel review
90
Journal of strategic marketing
89
Journal of hospitality marketing & management
85
Administrative Sciences : open access journal
84
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
82
The service industries journal
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ECONIS (ZBW)
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1
Corporate branding : where are we? ; a systematic communication-based inquiry
Biraghi, Silvia
;
Gambetti, Rossella Chiara
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 260-283
Persistent link: https://www.econbiz.de/10011405889
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2
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
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3
What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh
;
Kaur Ghuman, Mandeep
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
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4
Internal marketing as a change management tool : a case study in re-branding
Finney, Sherry
;
Scherrebeck-Hansen, Mette
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 325-344
Persistent link: https://www.econbiz.de/10008695766
Saved in:
5
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
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6
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
7
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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8
Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Saved in:
9
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
10
Improving incongruent sponsorships through articulation of the sponsorship and audience participation
Coppetti, Caspar
;
Wentzel, Daniel
;
Tomczak, Torsten
; …
- In:
Journal of marketing communications
15
(
2009
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10003820476
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