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Corporate branding : where are we? ; a systematic communication-based inquiry
Biraghi, Silvia; Gambetti, Rossella Chiara - In: Journal of marketing communications 21 (2015) 4, pp. 260-283
Persistent link: https://www.econbiz.de/10011405889
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The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.; Melewar, T. C. - In: Journal of marketing communications 22 (2016) 4, pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
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What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh; Kaur Ghuman, Mandeep - In: Journal of marketing communications 24 (2018) 3, pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
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Internal marketing as a change management tool : a case study in re-branding
Finney, Sherry; Scherrebeck-Hansen, Mette - In: Journal of marketing communications 16 (2010) 5, pp. 325-344
Persistent link: https://www.econbiz.de/10008695766
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Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia; Supphellen, Magne - In: Journal of marketing communications 21 (2015) 6, pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
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Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara; Ludwichowska, Gosia; Fuller, Rachel; … - In: Journal of marketing communications 27 (2021) 5, pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
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Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica; Baghi, Ilaria - In: Journal of marketing communications 22 (2016) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo; Sung, Yoon Hi; Um, Nam-Hyun - In: Journal of marketing communications 25 (2019) 5, pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
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Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
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Improving incongruent sponsorships through articulation of the sponsorship and audience participation
Coppetti, Caspar; Wentzel, Daniel; Tomczak, Torsten; … - In: Journal of marketing communications 15 (2009) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10003820476