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Social norms, cues and improved communication to influence behaviour change of smokers
Wallace-Williams, Donna Marie; Wright, Len Tiu; Dandis, … - In: Journal of marketing communications 29 (2023) 3, pp. 288-313
Persistent link: https://www.econbiz.de/10014232577
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Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.; Wright, Gillian; Sandiford, Peter; … - In: Journal of marketing communications 24 (2018) 8, pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
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Self-gift giving : understanding consumers and exploring brand messages
Heath, Maria Teresa; Tynan, Caroline; Ennew, Christine T. - In: Journal of marketing communications 17 (2011) 2, pp. 127-144
Persistent link: https://www.econbiz.de/10009008490
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Investigating the role of enduring and situational involvement with the program context on advertising effectiveness
Tsiotsou, Rodoula H. - In: Journal of marketing communications 19 (2013) 2, pp. 114-135
Persistent link: https://www.econbiz.de/10009723420
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Storytelling and narrative tools in award-winning advertisements in Turkey : an interdisciplinary approach
Kılıç, Fatih; Okan, Elif Yolbulan - In: Journal of marketing communications 27 (2021) 8, pp. 881-896
Persistent link: https://www.econbiz.de/10012697010
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A content analysis of male roles in television advertising : do traditional roles still hold?
Fowler, Kendra; Thomas, Veronica - In: Journal of marketing communications 21 (2015) 5, pp. 356-371
Persistent link: https://www.econbiz.de/10011487798
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Professionals' view of comparative advertising and the scholarly research literature : a review and synthesis
Bread, Fred - In: Journal of marketing communications 22 (2016) 3, pp. 271-283
Persistent link: https://www.econbiz.de/10011613164
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A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of marketing communications 22 (2016) 2, pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
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Content analysis of the empirical research on IMC from 2000 to 2015
S̆erić, Maja - In: Journal of marketing communications 24 (2018) 7, pp. 647-685
Persistent link: https://www.econbiz.de/10011927546
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Marketing communication in luxury research : a framework-based literature review and research agenda
Kyrousi, Antigone G.; Koronaki, Eirini; Zotou, Athina Y. - In: Journal of marketing communications 28 (2022) 5, pp. 560-589
Persistent link: https://www.econbiz.de/10013371047