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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
134
Werbewirkung
134
Advertising
98
Werbung
96
Brand image
90
Markenimage
90
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advertising
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Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
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Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
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Kareklas, Ioannis
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Kim, Dong Hoo
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Kim, Soojin
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Lee, Joonghwa
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Muralidharan, Sidharth
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Pelsmacker, Patrick de
3
Pentina, Iryna
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Phua, Joe
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Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Anabila, Peter
2
Antheunis, Marjolijn L.
2
Belanche, Daniel
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Block, Martin P.
2
Casaló, Luis V.
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Chan, Fong Yee
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Chrysochou, Polymeros
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Dahlén, Micael
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Dalakas, Vassilis
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Flavián Blanco, Carlos
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Fullerton, Jami A.
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Goodrich, Kendall
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Joireman, Jeff
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Ju, Ilyoung
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Jung, A-Reum
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Keller, Kevin Lane
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Kendrick, Alice
2
Laroche, Michel
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Journal of marketing communications
Journal of business research : JBR
2,116
Journal of retailing and consumer services
1,952
International journal of consumer studies
772
International journal of hospitality management
747
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
601
NBER working paper series
542
The journal of brand management : an international journal
483
The journal of product & brand management
458
Working paper / National Bureau of Economic Research, Inc.
457
SpringerLink / Bücher
428
European Journal of Marketing
421
Asia Pacific journal of marketing and logistics
411
NBER Working Paper
399
Journal of travel and tourism marketing
391
Journal of Consumer Marketing
387
European journal of marketing : EJM
384
Tourism management : research, policies, practice
381
Journal of marketing research : JMR
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Management science : journal of the Institute for Operations Research and the Management Sciences
343
Journal of marketing management : MM
337
Journal of international consumer marketing
326
Cogent business & management
322
Journal of retailing
314
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
308
Journal of marketing
307
Marketing letters : a journal of research in marketing
306
Journal of fashion marketing and management
303
Journal of the Academy of Marketing Science
303
Journal of business ethics : JOBE
301
International journal of retail & distribution management
300
The journal of consumer marketing
299
Journal of consumer behaviour : an international research review
298
The international review of retail, distribution and consumer research
293
Food policy : economics planning and politics of food and agriculture
288
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
286
International journal of contemporary hospitality management
278
Marketing intelligence & planning
274
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ECONIS (ZBW)
314
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1
The interplay between country-of-origin image and perceived brand localness : an examination of local consumers' response to brand acquisitions by emerging market firms
Anh Hoang Minh Nguyen
;
Alcantara, Lailani L.
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012697027
Saved in:
2
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
3
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
4
Country tourism advertising as a tool of spillover effects on the example of Poland
Kosmaczewska, Joanna
;
Kim, SangJun
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 616-634
Persistent link: https://www.econbiz.de/10014454798
Saved in:
5
Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Stokes, Amy
;
Turri, Anna M.
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 300-315
Persistent link: https://www.econbiz.de/10011405893
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6
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
7
Less harmful ≠ safe : effects of cigarette graphic health warnings on E-cigarette evaluations
Ahmmad, Kamal
;
Howlett, Elizabeth
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 840-859
Persistent link: https://www.econbiz.de/10014529116
Saved in:
8
Ethnocentrism and the selection of white wine by young Australian consumers
Poelmans, Eline
;
Vanderlinden, Mario
;
Rousseau, Sandra
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 389-412
Persistent link: https://www.econbiz.de/10014529302
Saved in:
9
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
10
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
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