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The interplay between country-of-origin image and perceived brand localness : an examination of local consumers' response to brand acquisitions by emerging market firms
Anh Hoang Minh Nguyen; Alcantara, Lailani L. - In: Journal of marketing communications 28 (2022) 1, pp. 95-114
Persistent link: https://www.econbiz.de/10012697027
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"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun; Karimi, Sahar; Yuen, Tsunwai Wesley - In: Journal of marketing communications 26 (2020) 2, pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
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Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.; Delgado-Ballester, Elena - In: Journal of marketing communications 28 (2022) 4, pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
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Country tourism advertising as a tool of spillover effects on the example of Poland
Kosmaczewska, Joanna; Kim, SangJun - In: Journal of marketing communications 29 (2023) 6, pp. 616-634
Persistent link: https://www.econbiz.de/10014454798
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Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Stokes, Amy; Turri, Anna M. - In: Journal of marketing communications 21 (2015) 4, pp. 300-315
Persistent link: https://www.econbiz.de/10011405893
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Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe; Lim, Dong Jae - In: Journal of marketing communications 29 (2023) 5, pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
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Less harmful ≠ safe : effects of cigarette graphic health warnings on E-cigarette evaluations
Ahmmad, Kamal; Howlett, Elizabeth - In: Journal of marketing communications 29 (2023) 8, pp. 840-859
Persistent link: https://www.econbiz.de/10014529116
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Ethnocentrism and the selection of white wine by young Australian consumers
Poelmans, Eline; Vanderlinden, Mario; Rousseau, Sandra - In: Journal of marketing communications 30 (2024) 3, pp. 389-412
Persistent link: https://www.econbiz.de/10014529302
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Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia; Supphellen, Magne - In: Journal of marketing communications 21 (2015) 6, pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
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Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara; Ludwichowska, Gosia; Fuller, Rachel; … - In: Journal of marketing communications 27 (2021) 5, pp. 534-563
Persistent link: https://www.econbiz.de/10012624665