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Storytelling and narrative tools in award-winning advertisements in Turkey : an interdisciplinary approach
Kılıç, Fatih; Okan, Elif Yolbulan - In: Journal of marketing communications 27 (2021) 8, pp. 881-896
Persistent link: https://www.econbiz.de/10012697010
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Impact of COVID-19 on TV advertisements : informational, transformational & narrative analyses of post-COVID-19 TV advertisements
Sharma, Daneshwar; Meena, Rahul - In: Journal of marketing communications 30 (2024) 1, pp. 21-48
Persistent link: https://www.econbiz.de/10014529138
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Facts or story? : the impact of website content on narrative believability and purchase intention
Cassar, Mario; Caruana, Albert; Konietzny, Jirka - In: Journal of marketing communications 28 (2022) 6, pp. 637-656
Persistent link: https://www.econbiz.de/10013371056
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Neural correlates of fear appeal in advertising : an fMRI analysis
Mostafa, Mohamed M. - In: Journal of marketing communications 26 (2020) 1, pp. 40-64
Persistent link: https://www.econbiz.de/10012203387
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Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel; Poels, Karolien; Antheunis, Marjolijn L.; … - In: Journal of marketing communications 24 (2018) 6, pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
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Acquiring travel-related information from mobile social networking services : what factors predict social networking services users' perceived value and trust in Malaysia?
Mohd Suki, Norazah; Norbayah Mohd Suki - In: Journal of marketing communications 26 (2020) 7, pp. 742-760
Persistent link: https://www.econbiz.de/10012314013
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The persistence of memory : an fMRI investigation of the brain processing of Surrealistic imagery in advertising
Mostafa, Mohamed M. - In: Journal of marketing communications 19 (2013) 5, pp. 341-359
Persistent link: https://www.econbiz.de/10010227709
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The impact of technology on the Arab communication style and culture : implications for marketing
Ghanem, Salma; Kalliny, Morris; Elgoul, Siham - In: Journal of marketing communications 19 (2013) 5, pp. 324-340
Persistent link: https://www.econbiz.de/10010227710
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Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay; İpek, İlayda; Bayraktaroğlu, Gül - In: Journal of marketing communications 24 (2018) 8, pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
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The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation : do emotions matter?
Chaudhuri, Arjun; Micu, Camelia Codruta - In: Journal of marketing communications 20 (2014) 5, pp. 307-324
Persistent link: https://www.econbiz.de/10010423026