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Political competitive advantage in the USA : an RBV approach
Antoniades, Nicos - In: Journal of marketing communications 28 (2022) 8, pp. 889-920
Persistent link: https://www.econbiz.de/10013493050
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Competitive advantage for life : an industry view of marketing communication education
Kerr, Gayle; Lings, Ian; Terry, Leigh; Richards, Jef; … - In: Journal of marketing communications 30 (2024) 2, pp. 265-281
Persistent link: https://www.econbiz.de/10014529358
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Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of marketing communications 29 (2023) 2, pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
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Corporate communication management : a framework based on decision-making with reference to communication resources
Siano, Alfonso; Vollero, Agostino; Confetto, Maria Giovanna - In: Journal of marketing communications 19 (2013) 3, pp. 151-167
Persistent link: https://www.econbiz.de/10009774225
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Sponsorship leveraged packaging : an exploratory study in FMCG
Woodside, Frances; Summers, Jane - In: Journal of marketing communications 17 (2011) 2, pp. 87-105
Persistent link: https://www.econbiz.de/10009008492
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Corporate allies or adversaries : an exploration of the relationship between public relations and marketing among Ghanaian practitioners
Anani-Bossman, Albert; Akusua Agyapomaa Obeng, Samuela - In: Journal of marketing communications 30 (2024) 3, pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
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Cause-related marketing 2.0 : connection, collaboration and commitment
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of marketing communications 22 (2016) 5, pp. 524-543
Persistent link: https://www.econbiz.de/10011613203
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A study of the structural integration of the marketing and PR functions in the C-suite
Nath, Pravin; Bell, Monique - In: Journal of marketing communications 22 (2016) 6, pp. 626-652
Persistent link: https://www.econbiz.de/10011613221
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Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman - In: Journal of marketing communications 22 (2016) 2, pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
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Special issue: Integrated marketing communications
Schultz, Don E. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003881167