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Ethnocentrism and the selection of white wine by young Australian consumers
Poelmans, Eline; Vanderlinden, Mario; Rousseau, Sandra - In: Journal of marketing communications 30 (2024) 3, pp. 389-412
Persistent link: https://www.econbiz.de/10014529302
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Understanding branded flash mobs : the nature of the concept, stakeholder motivations, and avenues for future research
Grant, Philip Stanley - In: Journal of marketing communications 22 (2016) 4, pp. 349-366
Persistent link: https://www.econbiz.de/10011612585
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Consumers' response to other consumers' participation in new product development
Liljedal, Karina T.; Dahlén, Micael - In: Journal of marketing communications 24 (2018) 3, pp. 217-229
Persistent link: https://www.econbiz.de/10011852947
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Social commitment or self-interest? : effect of responsible practices performance motivations of firms on the consumer decision-making process
Sahelices-Pinto, César; Lanero-Carrizo, Ana; … - In: Journal of marketing communications 24 (2018) 3, pp. 304-319
Persistent link: https://www.econbiz.de/10011852969
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Capturing the meanings of sport licensed products
Papadimitriou, Dimitra; Apostolopoulou, Artemisia - In: Journal of marketing communications 24 (2018) 5, pp. 433-449
Persistent link: https://www.econbiz.de/10011880787
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Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Havard, Cody T.; Ferrucci, Patrick; Ryan, Timothy D. - In: Journal of marketing communications 27 (2021) 1, pp. 20-30
Persistent link: https://www.econbiz.de/10012424755
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Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah; Wen, Jing - In: Journal of marketing communications 27 (2021) 5, pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
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Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou; Bou-Hamad, Imad; Harajli, Dunia - In: Journal of marketing communications 29 (2023) 8, pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
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Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.; Wright, Gillian; Sandiford, Peter; … - In: Journal of marketing communications 24 (2018) 8, pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
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Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin; Woolley, Meghann - In: Journal of marketing communications 20 (2014) 4, pp. 231-250
Persistent link: https://www.econbiz.de/10010390892