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Consumer behaviour
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Advertising effects
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Advertising
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Journal of marketing communications
Journal of business research : JBR
2,066
Journal of retailing and consumer services
1,961
International journal of hospitality management
817
International journal of consumer studies
765
Psychology & marketing
686
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
NBER working paper series
532
Working paper / National Bureau of Economic Research, Inc.
454
NBER Working Paper
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The journal of product & brand management
399
Asia Pacific journal of marketing and logistics
397
SpringerLink / Bücher
391
Journal of marketing research : JMR
358
European journal of marketing : EJM
356
The journal of brand management : an international journal
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Tourism management : research, policies, practice
345
Journal of business ethics : JOBE
344
Management science : journal of the Institute for Operations Research and the Management Sciences
338
Journal of travel and tourism marketing
336
Journal of marketing management : MM
322
Journal of international consumer marketing
321
Cogent business & management
318
Journal of retailing
305
Marketing letters : a journal of research in marketing
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
296
Journal of economic psychology : research in economic psychology and behavioral economics
294
International journal of retail & distribution management
293
Journal of consumer behaviour : an international research review
292
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
292
The journal of consumer marketing
292
Journal of marketing
288
International journal of contemporary hospitality management
283
Technological forecasting & social change : an international journal
277
Journal of the Academy of Marketing Science
275
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The journal of services marketing
273
Journal of hospitality marketing & management
258
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1
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
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2
The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation : do emotions matter?
Chaudhuri, Arjun
;
Micu, Camelia Codruta
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 307-324
Persistent link: https://www.econbiz.de/10010423026
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3
Self-consciousness and emotions driving femvertising : a path analysis of women's attitude towards femvertising, forwarding intention and purchase intention
Kapoor, Deepa
;
Munjal, Alka
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 137-157
Persistent link: https://www.econbiz.de/10012203274
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4
Neural correlates of fear appeal in advertising : an fMRI analysis
Mostafa, Mohamed M.
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 40-64
Persistent link: https://www.econbiz.de/10012203387
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5
Fair trade advertising : influences of information type and emotional appeal congruency
Hur, Songyee
;
Lee, Jung Eun
;
Stoel, Leslie
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10012203409
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6
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
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7
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
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8
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
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9
Consumer affective responses to direct mail messages : the effect of gratitude and obligation
Kolyesnikova, Natalia
;
Dodd, Sara L. Sullivan
;
Callison, Coy
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 337-353
Persistent link: https://www.econbiz.de/10009423365
Saved in:
10
The effects of mood, gender, and ad context on type of elaboration and product evaluation
Sar, Sela
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 308-323
Persistent link: https://www.econbiz.de/10010227711
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