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Consumer behaviour
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Advertising effects
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Muehling, Darrel D.
6
Um, Nam-Hyun
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3
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Journal of marketing communications
Journal of business research : JBR
2,012
Journal of retailing and consumer services
1,933
Gospodarka planowa : miesie̜cznik poświe̜cony problemom planowania i rozwoju gospodarki narodowej
1,536
Nowe drogi : czasopismo społeczno-polityczne
1,174
Ekonomista : czasopismo poświe̜cone nauce i potrzebom życia
985
Ruch prawniczy, ekonomiczny i socjologiczny : organ Uniwersytetu im A. Mickiewicza i Akademii Ekonomicznej w Poznaniu
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Finanse
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International journal of consumer studies
785
NBER working paper series
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International journal of hospitality management
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Psychology & marketing
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Working paper / National Bureau of Economic Research, Inc.
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NBER Working Paper
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
554
European research studies
535
Gospodarka narodowa : the Polish journal of economics
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Pánstwo i prawo : miesie̜cznik
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Bank i kredyt / Polnische Ausgabe
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Discussion paper series / IZA
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Wiadomości statystyczne
405
The journal of product & brand management
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Asia Pacific journal of marketing and logistics
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European Journal of Marketing
384
SpringerLink / Bücher
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Journal of Consumer Marketing
370
The journal of brand management : an international journal
356
European journal of marketing : EJM
355
Handel zagraniczny : pismo poświȩcone sprawom polskiego handlu zagranicznego i mie̜dzynarodowym stosunkom gospodarczym
349
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Management science : journal of the Institute for Operations Research and the Management Sciences
332
Journal of travel and tourism marketing
327
Journal of international consumer marketing
326
Tourism management : research, policies, practice
313
Journal of marketing management : MM
311
IZA Discussion Paper
308
Journal of retailing
303
Cogent business & management
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ECONIS (ZBW)
299
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1
Predictors for internet usage of teenagers in the United States: a multivariate analysis
Tsao, James C.
;
Steffes-Hansen, Sara
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 171-192
Persistent link: https://www.econbiz.de/10003767526
Saved in:
2
Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
Saved in:
3
Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
Saved in:
4
Influence attempts in the consumption domain : examining the concept of a persuade package and the sequencing of influence strategies used by young adults
Mallalieu, Lynnea
- In:
Journal of marketing communications
13
(
2007
)
3
,
pp. 181-198
Persistent link: https://www.econbiz.de/10003543495
Saved in:
5
Determinants of mobile apps adoption among young adults : theoretical extension and analysis
Mehra, Aashish
;
Paul, Justin
;
Kaurav, Rahul Pratap Singh
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 481-509
Persistent link: https://www.econbiz.de/10012624661
Saved in:
6
Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
7
Media preferences among young consumers in Bangladesh : a multidimensional approach
Chowdhury, Tamgid Ahmed
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 486-505
Persistent link: https://www.econbiz.de/10011880795
Saved in:
8
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
9
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
Saved in:
10
Ethnocentrism and the selection of white wine by young Australian consumers
Poelmans, Eline
;
Vanderlinden, Mario
;
Rousseau, Sandra
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 389-412
Persistent link: https://www.econbiz.de/10014529302
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