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Predictors for internet usage of teenagers in the United States: a multivariate analysis
Tsao, James C.; Steffes-Hansen, Sara - In: Journal of marketing communications 14 (2008) 3, pp. 171-192
Persistent link: https://www.econbiz.de/10003767526
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Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.; Chapa, Sindy - In: Journal of marketing communications 16 (2010) 1/2, pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
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Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony - In: Journal of marketing communications 13 (2007) 2, pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
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Influence attempts in the consumption domain : examining the concept of a persuade package and the sequencing of influence strategies used by young adults
Mallalieu, Lynnea - In: Journal of marketing communications 13 (2007) 3, pp. 181-198
Persistent link: https://www.econbiz.de/10003543495
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Determinants of mobile apps adoption among young adults : theoretical extension and analysis
Mehra, Aashish; Paul, Justin; Kaurav, Rahul Pratap Singh - In: Journal of marketing communications 27 (2021) 5, pp. 481-509
Persistent link: https://www.econbiz.de/10012624661
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Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel; Poels, Karolien; Antheunis, Marjolijn L.; … - In: Journal of marketing communications 24 (2018) 6, pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
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Media preferences among young consumers in Bangladesh : a multidimensional approach
Chowdhury, Tamgid Ahmed - In: Journal of marketing communications 24 (2018) 5, pp. 486-505
Persistent link: https://www.econbiz.de/10011880795
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Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien; Pelsmacker, Patrick de; Moons, Ingrid - In: Journal of marketing communications 25 (2019) 4, pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
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Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee; Lowe, Ben; Petrovici, Dan - In: Journal of marketing communications 23 (2017) 3, pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
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Ethnocentrism and the selection of white wine by young Australian consumers
Poelmans, Eline; Vanderlinden, Mario; Rousseau, Sandra - In: Journal of marketing communications 30 (2024) 3, pp. 389-412
Persistent link: https://www.econbiz.de/10014529302