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Understanding branded flash mobs : the nature of the concept, stakeholder motivations, and avenues for future research
Grant, Philip Stanley - In: Journal of marketing communications 22 (2016) 4, pp. 349-366
Persistent link: https://www.econbiz.de/10011612585
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Consumers' response to other consumers' participation in new product development
Liljedal, Karina T.; Dahlén, Micael - In: Journal of marketing communications 24 (2018) 3, pp. 217-229
Persistent link: https://www.econbiz.de/10011852947
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Social commitment or self-interest? : effect of responsible practices performance motivations of firms on the consumer decision-making process
Sahelices-Pinto, César; Lanero-Carrizo, Ana; … - In: Journal of marketing communications 24 (2018) 3, pp. 304-319
Persistent link: https://www.econbiz.de/10011852969
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Capturing the meanings of sport licensed products
Papadimitriou, Dimitra; Apostolopoulou, Artemisia - In: Journal of marketing communications 24 (2018) 5, pp. 433-449
Persistent link: https://www.econbiz.de/10011880787
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Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Havard, Cody T.; Ferrucci, Patrick; Ryan, Timothy D. - In: Journal of marketing communications 27 (2021) 1, pp. 20-30
Persistent link: https://www.econbiz.de/10012424755
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Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah; Wen, Jing - In: Journal of marketing communications 27 (2021) 5, pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
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Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou; Bou-Hamad, Imad; Harajli, Dunia - In: Journal of marketing communications 29 (2023) 8, pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
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Beyond brand loyalty : brand sustainability
Schultz, Don E.; Block, Martin P. - In: Journal of marketing communications 21 (2015) 5, pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George - In: Journal of marketing communications 21 (2015) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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Tactical deception in covert selling : a persuasion knowledge perspective
Xie, Guang-Xin; Boush, David M.; Liu, Raymond R. - In: Journal of marketing communications 21 (2015) 3, pp. 224-240
Persistent link: https://www.econbiz.de/10011376499